Branding Guide including Logo, Fonts, Style guid, and images

Request
We are looking for a general look and feel for a new consumer product, Esperiamo. We would like a logo, brand guide, including recommended fonts, colors, etc., and an icon to represent what the product does.
The look/feel needs to have a trendy aspect, as this is a new consumer product that is a market disruptor, but also show caring and helpfulness as it will solve problems and make things easier for users.
The logo needs to evoke trust while also creating a memorable impact. Our users are going to give us a lot of information about who they are, so we want them to feel comfortable. We are also using negen technologies to predict behaviors and connect people to travel and experiences in a way that has never been done. We feel like the “ESP” in the beginning of our name “Esperiamo” also has significance because it alludes to how we will find and connect users with things they did not even know existed, but match their desires. These are all features we’d like to be clear in the style. Our colors need to strike a balance between sexy and caring. This product is truly revolutionary and will start a movement, and we want the brand to evoke that emotion as soon as it’s viewed.
Esperiamo is a combination of Italian words meaning “experience” and “let’s go.” The brand is about approaching experiences in a different way.
Below is a product definition which will hopefully provide all information needed for creative direction. Please feel free to reach out if you have any questions, or if various aspects need additional explanation.
Esperiamo
Esperiamo is a personalized, AI-driven “experience marketplace” that connects consumers to unique experiences based on their preferences and patterns, all facilitated by Paige, our virtual concierge. So, what does that mean? Think of the personalization of Spotify, combined with the travel products of Expedia, all connected to a marketplace of individual experience providers like Amazon and Airbnb, delivered by an omnichannel bot ready to connect you to your next experience.
Esperiamo is a revolutionary new way to leverage technology so that you no longer have to spend time searching through hundreds of sites trying to find something the next time you’re out, or the next time you go on vacation. Your assistant Paige is right by your side, always looking for experiences that match your profile. Instead of starting with the date and location, which is how we all typically must search for flights, hotels and more, just say, “Hey Paige, I want to go to the beach.” Paige will leverage your profile, including history, interests, likes and more, and start working with you to find the experiences that match your desires.
Esperiamo is also a full marketplace allowing guides, specialists, entertainers, and others to list and promote their services. Imagine being able to find a specialist vegan chef for your Friday night dinner party without having to spend hours on Google. It all starts with – I want to host a party. Paige will connect you with unique experiences, set up the invitations with your friends, connect with their dietary restrictions, and then group all your pictures from the evening into a memorable video or photo book for everyone to share on Instagram.
Adjectives that describe Esperiamo:
• Personal
• Sexy
• Innovative
• Trendy
• Intelligent
• Warm
• Inviting
• Caring
• Smooth
• Approachable
• Helpful
• Caring
• Nurturing
• Patient
• Kind