Menstrual Brand Identity

I’m building a modern women’s health line centered on reusable menstrual products—cups, pads, and period underwear—and I need a strong, cohesive visual system that carries seamlessly from unboxing to ad feed.

We are building Cuppie, a modern women’s health brand in Kenya focused on reusable menstrual products (menstrual cups, pads, period underwear).

As part of a 6-month funded project, we are expanding into a full eCommerce marketplace and are looking for a designer to work with us across brand, packaging, and digital marketing assets.

Scope (High-Level)

The role will involve:

• Developing and refining brand identity assets (logo system, colors, typography)
• Designing product packaging (boxes, inserts, instructional cards)
• Creating high-converting ad creatives (Meta, TikTok, Google Display)
• Supporting website visuals (banners, product visuals, bundles)
• Ongoing content design for campaigns and product education

Acceptance criteria
• Consistent application of the approved brand system across every file
• Print files supplied in CMYK with 3 mm bleed, layered and editable
• Digital assets delivered in organised PSD files plus web-ready exports (JPG/PNG/MP4)
• Clear labelling and folder structure for future internal use