Design Characters, Packaging & Insert Cards Collectible Toy Line

Project Overview:

I'm developing a new collectible toy line called Moodies™ — a series of emotional support sprites designed to help children (and adults) understand and express their feelings. Each Moodie™ represents a specific emotion and will be sold in blind box mystery packaging.

The toys may be produced in vinyl, flocked, furry, or soft-touch finishes — so the designs should be adaptable for mixed-material formats, not just hard plastic.

I’m seeking a talented designer/illustrator to bring Moodies™ to life through:

Original character design
Blind box packaging design
Insert card artwork with short supportive messages
Important: This project requires full transfer of commercial rights and intellectual property (IP). All work must be 100% original.

Scope of Work

1. Character Design
8 to 10 unique Moodies™ characters
Each represents a specific emotional state (e.g. Joy, Sadness, Overwhelm, Anxiety, Pride, Jealousy, Numbness, Resilience)
Style: Soft, cute, expressive — Kawaii, Pixar-esque, or emotionally engaging
Deliverables: Front view minimum (side/back views ideal for 3D sculptors)
Important: Designs should allow for future production using vinyl, plush, fur, or soft-touch textures
2. Blind Box Packaging Design
Exterior design for the Moodies™ blind box
Pastel, friendly aesthetic with branding space
Includes age markings, barcode space, and optional rare “chaser” variant elements
3. Insert Card Design
Each Moodie™ will include a square insert card
Should feature the character, emotion name, and a short supportive or empowering message (I’ll provide wording)
Style should align with the brand: calming, kind, expressive

Deliverables Required
8–10 full-colour, original character designs
Print-ready packaging design (PDF, CMYK, dieline-friendly)
Insert card design templates with 8–10 final versions
All artwork in high-resolution, layered format (AI/PSD/PNG)
Signed IP transfer confirmation upon project completion

Ideal Skills
Character design for toys, games, animation, or kid-friendly brands
Packaging design (especially blind box or product packaging)
Experience designing for textured/mixed material products (flocked, plush, vinyl)
Ability to deliver in both digital and print-ready formats
Strong visual storytelling and branding instincts

Timeline
Phase 1: Initial Moodie™ character concept within 1–2 weeks
Phase 2: Full delivery within 4–5 weeks (open to milestone delivery)

Budget
Please provide a quote for:
Full package (character designs + packaging + insert cards)
OR individual components if preferred (e.g., characters only)
Let me know if you offer milestone-based payments

Legal & Ownership Terms
You confirm that all artwork will be 100% original and not reused or resold
All commercial and intellectual property rights will be transferred to me upon full payment
A short IP transfer agreement will be signed at the start of the project
You may not resell or reuse the characters, packaging, or designs without my written permission


To Apply, Please Include:
Your portfolio (especially character or packaging design work)
A short paragraph on how you’d approach this project
Confirmation that you agree to the IP ownership and original work terms