Virtual assistant/ business development

Job Title: Virtual Assistant – Digital Marketing & Business Development

Job Type: Part-Time / Full-Time (Flexible)

Location: Remote

Hourly Rate: £10 - £25 (Depending on Experience)

Job Overview:

We are a London-based casket supplier looking for a proactive and detail-oriented Virtual Assistant to help us improve our online visibility, SEO, social media engagement, and business outreach. This role requires someone with experience in lead generation, marketing, and relationship-building with industry professionals.

Key Responsibilities:

1. SEO & Online Visibility

• Optimize our website for Google search rankings (targeting keywords like “buy casket London,” “affordable funeral caskets UK”)
• Manage Google My Business and ensure all details are accurate and optimized
• Create and run Facebook & Instagram ads targeted at potential customers

2. Social Media & Content Marketing

• Manage Facebook, Instagram, and LinkedIn accounts
• Create and schedule posts to build brand awareness
• Encourage customers to leave Google reviews and testimonials
• Write blog posts on funeral planning, grief support, and choosing the right casket

3. Business Outreach & Lead Generation

• Contact Independent Funeral Planners, Celebrants, Hospices, Will Writers, and Care Homes to discuss partnerships
• Research and connect with bereavement support groups and charities to be listed as a trusted supplier
• Follow up with leads via email, phone, or social media

4. Traveller Community Engagement

• Join Traveller and Gypsy Facebook groups to engage with potential customers
• Post and respond to inquiries about our caskets
• Explore advertising options in The Travellers’ Times and Traveller Movement

Required Skills & Experience:

✔ Proven experience in SEO, social media marketing, and lead generation
✔ Strong writing and communication skills
✔ Experience in email outreach and business networking
✔ Ability to research and identify potential partnerships
✔ Comfortable working independently and providing weekly progress updates

Preferred (But Not Required):

✔ Experience working with funeral industry businesses
✔ Understanding of the Traveller community and their funeral traditions
✔ Background in content writing or blog management