Embedded Projects
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Past "Embedded" Projects
Social media and marketing support for small consultancy
We are a start-up consultancy founded in 2017, as a response to the persistent challenges and discrimination faced by racialised children across the services and support systems they rely on. We collaborate with decision-makers and stakeholders, to tackle the complex equity and inclusion challenges they face. We strive to achieve a reality where institutional and systemic barriers to inclusion are dismantled, and racialised children experience on part with any other children. We are a dynamic and busy organisation, with 5 staff members, and a pool of associate consultants and trainers that support delivery of our work. Our office is based in London, with staff working remotely the majority of the time, and attending team meetings taking place in London a couple of times a year. WE NEED In addition to being a creative person and excellent communicator (written and verbal), someone that has very good multitasking and organisational skills. Your technical skills, proactive approach and knowledge of social media, communications and marketing are needed to help grow our online and offline presence, brand, following and impact and support the effective growth and operations of our company. We need someone that is a strategic social media and marketing professional, with knowledge, understanding and experience of communications and marketing for a social justice-focused organisation and/or mission. A substantial proportion of our work focuses on racism, marginalisation and discrimination and as such personal experience and/or deep knowledge and understanding of these issues would be an advantage. THE PROJECT For 3 months initially (March 24 - May 24), to provide 5 hours of support a month to provide the following: - Develop, monitor and implement strategic Communications and Marketing Plan. - Design social media, marketing and comms tools for the team's use including platform posts, newsletter and templates. - Manage social media platforms activity, scheduling and engagement – Twitter, Linkedin and Instagram. - Lead on the design and publication of mock-ups, email campaigns, and social media content in collaboration with the team. - Contribute to development of a range of tools and templates such as case study, testimonial and referral to demonstrate the impact of our work. Objectives - Develop social media and marketing strategy for the company - Support development and embedding of high impact strategic approach to social media and marketing - Align branding and style of social media, marketing and comms - Develop range of tools and templates that will enable to team to manage social media consistently - Increase social media following, engagement and presence - Increase enquiries and revenue driven via social media, marketing and comms www.laurellebrown.co.uk @LBTConsultancy
urgent
Lead Generation - Marketing Manager (Recruitment)
Marketing Manager & Lead Generator ABOUT US We are a recruitment agency based in London, United Kingdom with plans to expand our staffing agency services to Texas, USA. We specialise in recruitment for propTech, flexible /co-working space companies, facilities management companies, and commercial property companies. We are seeking a Marketing Manager who is proficient with • Lead generation digital marketing campaigns for B2B business development on Linkedin • Graphic design: Adobe suites, Canva, amongst others • Video creation: Lumen, Canva, amongst others • Copywriting for B2B lead generation, creating client studies, client brochures, and website content. • Ideally, experience with the Volcanic (Access) CMS to create new pages and content on our website Please send a portfolio of work with examples of: ◉ Lead generation campaigns you’ve created ◉ Graphic designs ◉ Client brochures ◉ Document sliders / image carousels ◉ Embedded document sliders / image carousels THE ROLE – OBJECTIVES & RESPONSIBILITIES: • Working alongside our recruitment consultants and business developer to develop digital lead generation campaigns for building relationships with corporates, and small and mid-size enterprises (in our recruitment sectors listed above) through prospecting and marketing to our audience of decision makers and hiring managers within our target markets / audience in the United Kingdom and Texas (principally DFW, Austin, and other major surrounding metro areas). • Creating high quality GIF or animated images to advertise job vacancies primarily on Linkedin and other social platforms; Twitter, Facebook, and potentially Instagram and Tik Tok • Creating high quality GIF or animated images or videos (using stock videos from iStock or similar) that can be hyperlinked to post on Linkedin or sent in Linkedin messages / emailed to decision makers to view candidate profiles or case studies, or videos on our website (similar to The Scoop or Paiger – examples can be provided). See a video example here: https://www.loom.com/share/4aa0ed045e9d43eb871d02f06c19fc02?t=18 • Creating high quality glossy digital (pdf) branded client brochures including the copy. This will be used as embedded sliders and our webpages and Linkedin posts • Creating document sliders / image carousels that can be posted on our Linkedin profiles, Linkedin company page, and website. • Creating new pages and content on our website ( Volcanic CMS) for the creation of ‘client case studies’ that we can link to in our targeted email and Linkedin messaging campaigns • Creating new pages and content on website ( Volcanic CMS) for the creation of sector-specific ‘Candidate Profile’ pages with embedded document sliders where our target audience can view candidate profiles. These pages will be link to in our targeted email and Linkedin messaging campaigns with embedded GIF/animated images you create for Linkedin • Create animated banners for use across our social media channels EXPERIENCE REQUIREMENTS: • Any recruitment marketing experience is strongly preferred. • B2B Business development / lead generation, digital marketing experience (in the recruitment / staffing industry) is strongly preferred. CONTRACT LENGTH: • We work completely remotely, and we can offer you the autonomy to work on a flexible schedule. Our only requirement is that deliverables are achieved on time. • In terms of contract length, this role can go on indefinitely providing that we are both satisfied with the arrangement. Depending on the progress we make together on this, we can offer you part-time / full-time hours / permanent employment once your work has demonstrated the desired results in securing more clients and job vacancies. WHAT WE SUPPLY: • We would prefer you to have your own account subscriptions for images, stock video, and design platforms / software however, we can supply marketing tools and license subscriptions as needed. • A team messaging platform (RingCentral IM) to communicate with our team to collaborate on business development and sector-specific lead generation campaigns.
Social Media Page Design and Creation
I would like some help setting up an awesome social media page for my review site. We've got a new review video channel, based around a comedy puppet character. Also have the start of a website. I'd like to use social media next to build my brand. I've set up the page, but there nothing on there as yet and I'd like help designing and setting it up in the right way for the start. We've already got the video content, the character, some graphics and photos, the general branding / colours / fonts etc. So I would like help pulling this all together on the screen, putting all the stuff in the right place, embedding videos and putting in a handful of posts, some additional graphics etc to pull it all together and a landing page of sorts. Basically make it look great and unique. All around a puppet who reviews stuff. I would also like some high level help to understand what I need to do in the future to keep the page up to date, load more content and make the appropriate changes and ensure that I'm using all the Girls page features that I should be. Hope you can help - let me know if you have any questions. As this is just a hobby at the moment and I've not monetised anything yet, the budget isn't massive! Hopefully it shouldn't be too much work for a social media genius. Please be clear in your proposal what's included in your price, in straightforward terms that a non-genius can understand, so I can compare bids properly. I look forward to hearing from you. Cheers Matt