Write product descriptions that sells benifits, not one that tells features.
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Description
Experience Level: Expert
I need someone to rewrite the product description pages on my site from feature descriptions to benefits.
This is the message from my SEM guy:
Their site is geared towards SELLING – every page is talking about the BENEFITS of their products, while our site is more focused on the FEATURES of our products. Please remember that the customer is interested in what benefits they get. Features come later.
I have been taught in marketing that “Features tell, benefits sell.”
Hence, we suggest changing the copy so that it is more focused on highlighting the benefits along with “call to action” buttons prominently placed throughout the site so that the customer can download/purchase our products easily.
This is my site: https://www.king-products.net
This is the message from my SEM guy:
Their site is geared towards SELLING – every page is talking about the BENEFITS of their products, while our site is more focused on the FEATURES of our products. Please remember that the customer is interested in what benefits they get. Features come later.
I have been taught in marketing that “Features tell, benefits sell.”
Hence, we suggest changing the copy so that it is more focused on highlighting the benefits along with “call to action” buttons prominently placed throughout the site so that the customer can download/purchase our products easily.
This is my site: https://www.king-products.net
Robert J.
97% (24)Projects Completed
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Freelancers worked with
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Last project
10 Jan 2019
Russian Federation
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How many products? What's the required word count per description?
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