Write an article on the importance of integrity to building/maintaining engagement
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Post a project like this3057
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- Posted:
- Proposals: 4
- Remote
- #959696
- Completed
Description
Experience Level: Intermediate
Num. of articles: 1
Words per article: 1000
Blog/website url: www.sparkol.com/engage
Information for the blog/website: We're interested in helping people engage their audience, and understand what creates engagement
Industry: Internet/Software
Topic: Communication
Tone: Informal/Casual
Outline & Structure: Hi there.
We're Sparkol. We build software and apps, and publish articles and ebooks, that help people engage their audience.
We're interested in what engagement is. How is it defined? What are the contributing factors? How do you achieve it?
Integrity is certainly one factor. And I'm interested in the importance of integrity to the relationship between brands and consumers.
Some of the themes I'd like this article to explore are:
- What is integrity?
- How do brands establish integrity in the eyes of consumers?
- Who is good at consistently setting and delivering against promises?
- Why do we look for people and brands that mirror our own values?
- Why is consistency so important to us?
- What happens when established integrity is suddenly lost?
I'd like the article to use real examples to illustrate these points. Volkswagen and the recent emissions scandal springs immediately to mind.
I'm happy for you to write a short proposal and suggest a longer word count if you think it's needed.
Thanks in advance for your interest.
Any questions, just ask.
Cheers,
Daniel
Extra notes:
Words per article: 1000
Blog/website url: www.sparkol.com/engage
Information for the blog/website: We're interested in helping people engage their audience, and understand what creates engagement
Industry: Internet/Software
Topic: Communication
Tone: Informal/Casual
Outline & Structure: Hi there.
We're Sparkol. We build software and apps, and publish articles and ebooks, that help people engage their audience.
We're interested in what engagement is. How is it defined? What are the contributing factors? How do you achieve it?
Integrity is certainly one factor. And I'm interested in the importance of integrity to the relationship between brands and consumers.
Some of the themes I'd like this article to explore are:
- What is integrity?
- How do brands establish integrity in the eyes of consumers?
- Who is good at consistently setting and delivering against promises?
- Why do we look for people and brands that mirror our own values?
- Why is consistency so important to us?
- What happens when established integrity is suddenly lost?
I'd like the article to use real examples to illustrate these points. Volkswagen and the recent emissions scandal springs immediately to mind.
I'm happy for you to write a short proposal and suggest a longer word count if you think it's needed.
Thanks in advance for your interest.
Any questions, just ask.
Cheers,
Daniel
Extra notes:
Daniel M.
100% (7)Projects Completed
10
Freelancers worked with
7
Projects awarded
92%
Last project
23 Feb 2016
United Kingdom
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