Social Media and Digital Marketing for exciting new bike brand

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  • Proposals 3
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  • #30930
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Colin P.Jeni S.Mark D. have already sent a proposal.
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Description

Experience Level: Intermediate
Company Description
We are a new cycling brand that for the first time gives consumers the chance to design and personalise their own bike.
We offer mens and womens affordable, quality bikes that can be designed and personalised online or in person at its West London showroom.

The website works in a similar manner to a car configurator, whilst the showroom which is just 20 mins by tube from Oxford Circus will allow customers to choose the different components off-the-shelf and play around with different colour combinations for themselves. Their chosen bike can then be built and custom fitted for them in less than 1 hour.

There is surprisingly no competition in this sector and we have the luxury of having first mover advantage. We already rank #1 in Google for personalised bikes.

We believe our concept could change the way people buy bikes in the future.

We launched the business last week and our marketing campaign is based on:

PR -- already underway
Promotional Work : leaflet distribution in busy areas such as underground stations, events etc
Social Media --- blogs, Twitter, FaceBook currently with the rest to be developed

Job Description
Our object is to drive traffic to the website and our FaceBook page and generate sales with an aggressive social media campaign to take advantage of the launch and to tie-in with our pr activity.

The product is ideally suited for digital marketing and it has a strong appeal for consumers of social media

We are looking for a social media and digital marketing specialist who has considerable knowledge and experience in this field who can develop and deliver a cohesive and integrated campaign to meet our objectives

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