SEO and marketing support for disruptive technology vendor
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Description
Experience Level: Intermediate
I represent a tech company that has patented a disruptive technique for cooling servers that enables a wide range of new applications that are not possible with existing technology. Here is a video of how the technology works in a data center:
https://www.youtube.com/watch?v=mVR1o5gtByE
I have attached a deck with further details.
We are having trouble selling to data centers due to the risk-averse culture and high up-front investment required. So we are looking to move into a new niche, edge computing.
Since our racks consume a quarter of the floor space of an air-cooled rack and do not require fans, a/c, or other facilities normally required in a data center, they can deployed anywhere. Our servers are ideal for use in cloudlets, small-scale mobile data centers. They can also replace the server room in an office building, occupying a fraction of the space, fitting in a closet or even under a desk as opposed to taking up an entire room. Since the heat is transferred as a liquid, the heat from the servers can even be recycled to heat the office building.
There is a lot of talk about edge computing playing a vital role in the Internet of Things, preventing network congestion from an ever-expanding pool of connected devices. There are many other benefits of edge computing, the main one being the extreme reduction in latency. With typical cloud computing infrastructure, data needs to be sent to a remote data center for processing, then sent back to the source to be acted upon, taking up valuable time. Having all the heavy processing done on-site opens a lot of doors:
-Smart cities with real-time automated traffic management systems, relying on distributed sensor networks to collect and analyze data
-A cloudlet on your street corner enabling blazing fast internet access
-Mobile data centers deployed on oil rigs and gas rigs to detect and instantly react to dangerous situations
-Robot surgeons with lightning-quick reflexes enabled by advanced analytics done on-site.
The tricky thing about selling disruptive technology is that many of the potential use cases have yet to be conceived. So it would be great to have some help to develop a marketing plan for this new offering and some advice on branding.
I look forward to hearing your ideas.
https://www.youtube.com/watch?v=mVR1o5gtByE
I have attached a deck with further details.
We are having trouble selling to data centers due to the risk-averse culture and high up-front investment required. So we are looking to move into a new niche, edge computing.
Since our racks consume a quarter of the floor space of an air-cooled rack and do not require fans, a/c, or other facilities normally required in a data center, they can deployed anywhere. Our servers are ideal for use in cloudlets, small-scale mobile data centers. They can also replace the server room in an office building, occupying a fraction of the space, fitting in a closet or even under a desk as opposed to taking up an entire room. Since the heat is transferred as a liquid, the heat from the servers can even be recycled to heat the office building.
There is a lot of talk about edge computing playing a vital role in the Internet of Things, preventing network congestion from an ever-expanding pool of connected devices. There are many other benefits of edge computing, the main one being the extreme reduction in latency. With typical cloud computing infrastructure, data needs to be sent to a remote data center for processing, then sent back to the source to be acted upon, taking up valuable time. Having all the heavy processing done on-site opens a lot of doors:
-Smart cities with real-time automated traffic management systems, relying on distributed sensor networks to collect and analyze data
-A cloudlet on your street corner enabling blazing fast internet access
-Mobile data centers deployed on oil rigs and gas rigs to detect and instantly react to dangerous situations
-Robot surgeons with lightning-quick reflexes enabled by advanced analytics done on-site.
The tricky thing about selling disruptive technology is that many of the potential use cases have yet to be conceived. So it would be great to have some help to develop a marketing plan for this new offering and some advice on branding.
I look forward to hearing your ideas.
Charlie Z.
84% (5)Projects Completed
6
Freelancers worked with
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Last project
9 May 2017
United Kingdom
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Charlie,
Thanks for the invite.
Interesting campaign but timing is an issue. When do you need help ideally?
Number of hours per week / month and budget?
Regards,
Paul
294173
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