Sales Toolkits

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  • #14766
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Hilary W. has already sent a proposal.
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Description

Experience Level: Intermediate
I am looking for someone to do the Compilation of sales toolkits for new products. The below headings are typical as sections required to be completed.

1 What Is The Need For The Product? Emotive & Logical Drivers

2 Target Customer Profile

3 The Product Overview

3.2 Drawings
3.3 Product Photos
3.4 Manual / Further Technical Info
3.5 Product Lifecycle
3.6 Lifetime ownership costs / recurring revenue streams


4.0 Product Positioning

4.1 How is it positioned? HOW ARE WE POSITIONED � PRICE, QUALITY, TIME? DEFINE OUR USP
4.2 Positioning Statement
4.3 What is the customer�s pain?
4.4 How we differentiate our claim
4.5 How does the customer gain?
4.6 Price


5.0 USP�s & Differentiators

5.1 Product & Service offering USP DEFINITION REQUIRED
5.2 REASONS - To Buy Calibration Gas from Martek
5.2.1 RARITY
5.2.2 EMPATHY
5.2.3 AUTHORITY
5.2.4 SPECIAL DEAL
5.2.5 OBLIGATION
NERVOUSNESS
SOCIAL PRESSURE � NEEDS AN ENTRY TO COMPLETE THE �reasons�


6.0 Sales Tactics / Process / Aids

6.0.1 Direct Sales Activity
6.0.2 Sales Aids
6.1 Definition of Step by Step Sales Process
6.2 Sales Script / Pitch
6.3 Expected Objections
6.4 Physical sales aids to be used with customers
6.5 Up-selling / cross-selling opportunities
6.6 Special offers for new customers
6.7 References / testimonials / endorsements
6.8 Case Studies


7.0 The Competition

7.1 Competition Matrix

Company Description of offering Martek comparative USP�s







7.2 SWOT Analysis on value proposition
7.3 How we sell against them
7.4 How they sell against us


8.0 Sales Effectiveness Assessment Tools
8.1 Sales Pitch Assessment
8.2 Product knowledge examination


9.0 FAQ's

If you have any questions, contact me through the clarification board.

Thanks

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