Research and Production of PR Campaign Media Pack
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Description
Experience Level: Intermediate
this is a little random but can you do the the below, produce a media pack that can be used as a proposal in a pitch to win PR, Media, Broadcasting business?
Assessment 2
Assessment task: Group Media Pack & Pitch to the given brief. GROUPS SIZE MAX 4 PEOPLE.
Brief: The Institute for Event Managers has recently joined forces with AFEP (Association of Future Event Professionals) with a vision to better bridge the gap between the event industry and students studying event management.
You have been invited by both parties to pitch for the media, broadcasting & public relations work to ensure that this exciting news receives appropriate coverage across a range of audiences up to the launch of a new joint association.
As a team you will be required to compete against a number of other agencies with a creative campaign proposal along with examples of your written work. The campaign should include ideas for a suitable launch event and name for the new association.
Your pitch proposal (lasting no longer than 20 minutes) should consider, but not be limited by the following:
• An appropriate selection of media, broadcasting & public relations tools and techniques that respond to the brief.
• A realistic time frame which allows for the activities to be implemented effectively.
• The design of an appropriate event programme which may be used to leverage public relations activities, although you must have at least a launch event included.
• An appropriate evaluation framework for your overall and individual component parts of your campaign.
• Examples of your written work for traditional media (for example headlines, opening paragraphs) as well as social media.
• A rationale of the publics which the activities relate to.
At the pitch you should be present your proposal and yourselves in an appropriate professional manner and answer questions from your potential client.
NOTE:
You may determine for yourselves any information not provided – use your imagination to enhance your event but within the realms of reality. Any research must be based on information in the public domain and should not involve any contact with organisations. The object of this exercise is to convince both clients that you would be able to get a positive and plausible message across to the media so that you can achieve your objectives. Use your imagination as well as the elements learnt through the module and from your supporting work and reading.
Weighting: 60%
Date/time/method of submission: Pitch Week 14 (w/c 1st May) – Allocated timeslots will be announced through Blackboard. Written proposal should be submitted in hardcopy at the start of the pitch.
Word count or equivalent: 20min pitch & 2,500 word proposal
Assessment 2
Assessment task: Group Media Pack & Pitch to the given brief. GROUPS SIZE MAX 4 PEOPLE.
Brief: The Institute for Event Managers has recently joined forces with AFEP (Association of Future Event Professionals) with a vision to better bridge the gap between the event industry and students studying event management.
You have been invited by both parties to pitch for the media, broadcasting & public relations work to ensure that this exciting news receives appropriate coverage across a range of audiences up to the launch of a new joint association.
As a team you will be required to compete against a number of other agencies with a creative campaign proposal along with examples of your written work. The campaign should include ideas for a suitable launch event and name for the new association.
Your pitch proposal (lasting no longer than 20 minutes) should consider, but not be limited by the following:
• An appropriate selection of media, broadcasting & public relations tools and techniques that respond to the brief.
• A realistic time frame which allows for the activities to be implemented effectively.
• The design of an appropriate event programme which may be used to leverage public relations activities, although you must have at least a launch event included.
• An appropriate evaluation framework for your overall and individual component parts of your campaign.
• Examples of your written work for traditional media (for example headlines, opening paragraphs) as well as social media.
• A rationale of the publics which the activities relate to.
At the pitch you should be present your proposal and yourselves in an appropriate professional manner and answer questions from your potential client.
NOTE:
You may determine for yourselves any information not provided – use your imagination to enhance your event but within the realms of reality. Any research must be based on information in the public domain and should not involve any contact with organisations. The object of this exercise is to convince both clients that you would be able to get a positive and plausible message across to the media so that you can achieve your objectives. Use your imagination as well as the elements learnt through the module and from your supporting work and reading.
Weighting: 60%
Date/time/method of submission: Pitch Week 14 (w/c 1st May) – Allocated timeslots will be announced through Blackboard. Written proposal should be submitted in hardcopy at the start of the pitch.
Word count or equivalent: 20min pitch & 2,500 word proposal
Ally M.
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