Press Release

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Experience Level: Expert
I need a press release for my new service, which is an online service where you can order a personalised letter from Santa. I would like to target the national newspapers and a few local papers (followed by the online press release afterwards).

The audience? Young parents and grand parents - the most likely groups to buy a letter for a child.

The angle? The amount spent by parents is increasing year on year despite the recession but children are increasingly less fulfilled (some evidence?). How about some old fashioned delight - simple pleasure - a small amount of money (£2.99) to put a smile on a child's face. Like it used to be for us before technology took hold. (Some anecdotes that parents might remember such as the delight of finding a chocolate orange in the Christmas stocking, or creating a list of presents for Santa and putting it by the chimney etc).

Other potential angle - we are a young company championing simple, REAL delight for a small amount of money etc

I hope this makes some sense! I assume it needs to be about 1 A4 long.

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