PR Manager (Finding Podcasts, Building Influencer Relationships, Collaborations)
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Post a project like this$1.2k
- Posted:
- Proposals: 0
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- #1457918
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Description
Experience Level: Expert
*Monthly, ongoing opportunity*
Summary: Looking for expert, experienced PR with a proven (no fluff) track record to create audience specific awareness of our vision health education programs.
About us: Tackling a serious topic with a lot of science (and also a lot of dry humor). Wedged between a huge mainstream ignoring causality and focused on profits, and a lot of Internet nonsense miracle cures, we continue to work on building focused exposure for those who are specifically looking for answers (while avoiding overexposure to the general public).
About you: Sense of humor. Real experience with PR, thinking outside of the box, creatively catering solutions to reach specific audiences.
Not you: Press release sending monkey, resume filled with fluff talk about "social media marketing". Filling a seat and meaningless quota in some cubicle corporate gig with a lot more money to burn than sense to quantify results and success.
The job: Find real, successful, insightful influencers in the alternative health space. No unicorn farmers but rather those sharing actual meaningful wisdom and tools (think sugar lobby and "genetic diabetes" vs. healthy eating and lifestyle, as example). We've been on interesting podcasts in this genre, great discussions, receptive audiences. We avoid the crackberry sales and tinfoil hat corners, and look for the smart and think-for-themselves groups out there.
Not the job: Paid editorial stuff in meaningless mainstream media (think Business Insider and all the crap fluff one can "PR" there).
Tracking results & getting paid: At least 1-2 podcasts per month with hosts with a well established iTunes (or related) health or fitness related audience. At least 1-2 collaborations, site/blog contributions (not "guest posts"!), with well established and credible alt. health authors. Keeping track of interactions, e-mails, discussions online, getting to above "conversion rates".
Ongoing opportunity with as quoted monthly budget for the right candidate. Completion of job / month means hitting above specified targets.
Summary: Looking for expert, experienced PR with a proven (no fluff) track record to create audience specific awareness of our vision health education programs.
About us: Tackling a serious topic with a lot of science (and also a lot of dry humor). Wedged between a huge mainstream ignoring causality and focused on profits, and a lot of Internet nonsense miracle cures, we continue to work on building focused exposure for those who are specifically looking for answers (while avoiding overexposure to the general public).
About you: Sense of humor. Real experience with PR, thinking outside of the box, creatively catering solutions to reach specific audiences.
Not you: Press release sending monkey, resume filled with fluff talk about "social media marketing". Filling a seat and meaningless quota in some cubicle corporate gig with a lot more money to burn than sense to quantify results and success.
The job: Find real, successful, insightful influencers in the alternative health space. No unicorn farmers but rather those sharing actual meaningful wisdom and tools (think sugar lobby and "genetic diabetes" vs. healthy eating and lifestyle, as example). We've been on interesting podcasts in this genre, great discussions, receptive audiences. We avoid the crackberry sales and tinfoil hat corners, and look for the smart and think-for-themselves groups out there.
Not the job: Paid editorial stuff in meaningless mainstream media (think Business Insider and all the crap fluff one can "PR" there).
Tracking results & getting paid: At least 1-2 podcasts per month with hosts with a well established iTunes (or related) health or fitness related audience. At least 1-2 collaborations, site/blog contributions (not "guest posts"!), with well established and credible alt. health authors. Keeping track of interactions, e-mails, discussions online, getting to above "conversion rates".
Ongoing opportunity with as quoted monthly budget for the right candidate. Completion of job / month means hitting above specified targets.
Jake S.
100% (22)Projects Completed
23
Freelancers worked with
15
Projects awarded
30%
Last project
31 Mar 2024
Singapore
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The only requirements of this task/role Jake seem to be those in paragraph 7 of the brief. Why therefore is PR expertise a pre-requisite?
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