Online Marketing for Football Tipster site. Creative solutions required for low budget

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  • Proposals: 3
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  • #44666
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Richard P.Richard G.Chandresh T. have already sent a proposal.
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Experience Level: Intermediate
Stage 1: Outline Outline marketing strategy suggestions for increasing subscribers to Football Tipster site.

Stage 2: Implementation of selected ideas.

An example of previous similar work is necessary, as is some knowledge of betting, football and European online markets and trends. This project has very minimal implementation budget attached to it so evidence of creative approach with limited budget would be beneficial. You will also need to be able to evaluate the outcomes of your strategy and demonstrate return on investment.
The primary aim of this project is to acquire paid-for subscribers • this could be through the increase and then conversion of sign-ups to the free subscriber list, or through straight acquisition of paying subscribers. The focus will be on the UK and also English speaking Europe (particularly Nordic countries, Netherlands, Germany).
Would consider a pay-per-acquisition approach for this project.

Site description.
Football tips website covering the Premier League. One free tip per week to subscribers. Tips and commentary for every match for paid up subscribers.

Site contents:
Predictions, results and analysis for each week,
Player & Team of the Week (based on background stats compiled every week),
Links & Resources,
Video clips,
Live Scores and matches (external),
Twitter, Facebook and RSS
User registration section.

Customer Profile
Higher than average disposable income. Experienced bettors • i.e. understand the terminology and options. 90% Male. Age group • largely over 35 and under 60. English speaking.
Up to one half UK, a quarter Europe, remainder SE Asia, other English speaking countries.
Matching interests of potential customers: Likely to work in or have significant interest in Financial Industry, IT due to the role of statistics and odds. Current gambling on football or other sports. Reasonably likely to be Poker players.

Media in focus for this project:
Social Media • Twitter/ Facebook/ Blogs/ RSS/ Other.
This is currently covered to a certain extent, but need to expand.

Stats/tools The site produces an amount of statistical information for use in the internal production of tips. This could be used to construct interactive graphs (betting tools) for use by a subscriber.

Articles Original content: A unique article is created approximately every 10 days. Submission sites being used.
External content: RSS feeds of football news on the site. Potentially could display whole articles from external sources.

PPC Text Ads Low budget targeted ads on GoogleAds, Yahoo, Adbrite, Addynamo. Would be interested in similar.

Banner ads Not currently covered

Email The site engages in emailing its existing email list (also communicating by Facebook, Twitter). Contacting other email lists is a potential approach as is improving E-comms.

SEO and links building aspects of the site are not covered by this job.

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