Online copy for a monthly newsletter (potential ongoing work)
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- Posted:
- Proposals: 4
- Remote
- #133765
- Awarded
Description
Experience Level: Intermediate
BACKGROUND ON COMPANY
We are the world's largest privately operated international education company.
One of our products facilitates school centres, enabling children across the globe aged 3-18 years old to improve their English levels.
TASK WE NEED HELP WITH
We have a very large database mainly of parent's contact details and we are introducing a new email marketing campaign (ongoing) once per month, per age bracket (based on the child's age yet targeted towards parents):
We are starting a test with the age bracket of 7 year olds.
- Once a month newsletter targeted to parents
- This is a global product with largest markets in China, Russia, Indonesia.
- Test will start in China yet as child issues aren't country dependent, we want to generalise this.
- Newsletter segmented by age of child (e.g. parents receive content specific to the age of their child, for the test it's 7 year olds)
- Content to be non-salesy towards the company, engaging and RELEVANT to the parents based on the child's age and topics they would be interested in for their child's development, etc.
- Purpose is to create brand loyalty and awareness - could possibly convert to sales yet this isn't the primary purpose, more informational.
WHAT YOU NEED TO DO TO BE CONSIDERED FOR THIS JOB
- Send some examples of your writing (if you've experience with parenting, blogging, writing etc please show these specific examples)
- Offer me your recommendation as an expert on the length (word count) these newsletters should be
- Send 3 topics/ideas you would write about as a start based on above info
WHAT WE WILL THEN DO
- Commission you for these first articles =)
- Review them internally and you have the potential for ongoing work with producing content for all age groups, each month if the A/B testing shows we will go ahead with this project.
We are the world's largest privately operated international education company.
One of our products facilitates school centres, enabling children across the globe aged 3-18 years old to improve their English levels.
TASK WE NEED HELP WITH
We have a very large database mainly of parent's contact details and we are introducing a new email marketing campaign (ongoing) once per month, per age bracket (based on the child's age yet targeted towards parents):
We are starting a test with the age bracket of 7 year olds.
- Once a month newsletter targeted to parents
- This is a global product with largest markets in China, Russia, Indonesia.
- Test will start in China yet as child issues aren't country dependent, we want to generalise this.
- Newsletter segmented by age of child (e.g. parents receive content specific to the age of their child, for the test it's 7 year olds)
- Content to be non-salesy towards the company, engaging and RELEVANT to the parents based on the child's age and topics they would be interested in for their child's development, etc.
- Purpose is to create brand loyalty and awareness - could possibly convert to sales yet this isn't the primary purpose, more informational.
WHAT YOU NEED TO DO TO BE CONSIDERED FOR THIS JOB
- Send some examples of your writing (if you've experience with parenting, blogging, writing etc please show these specific examples)
- Offer me your recommendation as an expert on the length (word count) these newsletters should be
- Send 3 topics/ideas you would write about as a start based on above info
WHAT WE WILL THEN DO
- Commission you for these first articles =)
- Review them internally and you have the potential for ongoing work with producing content for all age groups, each month if the A/B testing shows we will go ahead with this project.
Jessica B.
0% (0)Projects Completed
6
Freelancers worked with
5
Projects awarded
63%
Last project
5 Apr 2013
Hong Kong
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