Need a full PR Proposal/Campaign (including Social Media) for a FinTech Start Up
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Post a project like this3261
£400(approx. $502)
- Posted:
- Proposals: 2
- Remote
- #764909
- Completed
Description
Experience Level: Expert
The company is an an angel and VC backed start-up. The company operates an Africa focused SME debt exchange which facilitates Marketplace lending between International and African institutional investors and Africa based regulated lending institutions (loan Originators). The company enables financial institutions and individual investors both locally and globally to participate in the SME finance market in a variety of African economies. They have created a technology platform that allows Investors to buy loans issued by fully regulated local financial institutions. With this same technology, African entrepreneurs and lenders can build credit profiles and improve financial access.
I need:
A detailed PR Strategy (including Social Media Strategy and Plan) for the company's brand and brand objectives that reflects its positioning and that will make it visible, attractive and popular. It should be a proposed PR strategy/campaign that covers several key points most likely to interest the executive who read the plan. Here is a suggested format of the executive summary: (I am putting these down because this is what I want to pay for and this is what I should see in the proposal):
• The Problem: State what you believe the problem to be.
• Program Goal: State what ultimate goal is.
• Target Audiences: (1) primary audience, (2) secondary (intervening), audience(s), and (3) tertiary (special) audience(s).
• Audience Objectives: (1) What you expect your primary audience to do, (2) what you expect your intervening audience(s) to do, and (3) what you expect your special audience(s) to do.
• Major Strategy: State major strategy here, listing the key tactics that you will use in the campaign.
• Recommended Budget: State total anticipated income and sources, anticipated expenses, and the anticipated net profit or loss.
• Evaluation Plans: State how you expect to evaluate (and expect to know) whether or not you've achieved each of your campaign and audience objectives.
Of course, the PR proposal (covering PR and Social Media) should include:
- A Situation Analysis
- Assumptions
- Schedule
- Communication Samples
- Campaign goals
- Audience identification & messages
etc...
I need this proposal in word and ppt formats please.
Find our more about our company and visit our current social media profiles at: www.ovamba.com and http://africanbrains.net/2014/01/17/connecting-investors-borrowers-sub-saharan-africa-ovamba-new-wave-investment-practices/
Looking forward to hearing from the best candidate! :)
I need:
A detailed PR Strategy (including Social Media Strategy and Plan) for the company's brand and brand objectives that reflects its positioning and that will make it visible, attractive and popular. It should be a proposed PR strategy/campaign that covers several key points most likely to interest the executive who read the plan. Here is a suggested format of the executive summary: (I am putting these down because this is what I want to pay for and this is what I should see in the proposal):
• The Problem: State what you believe the problem to be.
• Program Goal: State what ultimate goal is.
• Target Audiences: (1) primary audience, (2) secondary (intervening), audience(s), and (3) tertiary (special) audience(s).
• Audience Objectives: (1) What you expect your primary audience to do, (2) what you expect your intervening audience(s) to do, and (3) what you expect your special audience(s) to do.
• Major Strategy: State major strategy here, listing the key tactics that you will use in the campaign.
• Recommended Budget: State total anticipated income and sources, anticipated expenses, and the anticipated net profit or loss.
• Evaluation Plans: State how you expect to evaluate (and expect to know) whether or not you've achieved each of your campaign and audience objectives.
Of course, the PR proposal (covering PR and Social Media) should include:
- A Situation Analysis
- Assumptions
- Schedule
- Communication Samples
- Campaign goals
- Audience identification & messages
etc...
I need this proposal in word and ppt formats please.
Find our more about our company and visit our current social media profiles at: www.ovamba.com and http://africanbrains.net/2014/01/17/connecting-investors-borrowers-sub-saharan-africa-ovamba-new-wave-investment-practices/
Looking forward to hearing from the best candidate! :)
Kathleen N.
100% (36)Projects Completed
48
Freelancers worked with
50
Projects awarded
37%
Last project
3 Jun 2021
United Kingdom
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