Insurance Industry and Company Research Brief

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  • Proposals: 10
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Paul T.Shubhra K.Adrian S.Lorenz Red A.Yuvaraj E. + 5 others have already sent a proposal.
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Description

Experience Level: Expert
Task:
To create a concise report on the publishing market which serves the insurance industry in the United Kingdom and the company Insider Publishing.

Objective:
The objectives of the report are to provide me with-
â�’¢ A clear understanding of the industry segment which Insider Publishing operates within.
â�’¢ A clear understanding of what the key issues facing the Insider Publishing business are currently.

Outcome:
The summary will be used to inform and educate myself about the key drivers of the industry and the competitive landscape for Insider Publishing. It will also give me insight into the company to prepare for business meetings with them.

Scope:
The publishing market for the insurance industry section should contain:
â�’¢ Industry growth rates- historical and projected
â�’¢ Revenue breakdown between advertising and subscription benchmarks
â�’¢ Major industry players
â�’¢ Industry structure- routes to market and distribution channels
â�’¢ Recent impact of technology
â�’¢ Key drivers of competition
â�’¢ Any other industry critical factors

Insider Publishing company section should contain:
â�’¢ Company brief
â�’¢ Competitors
â�’¢ Products and customer targets
â�’¢ Financials
â�’¢ Key customers
â�’¢ Key staff backgrounds
â�’¢ Any other critical issues facing the company

Methodology:
The research should be web-based and desk-based research using sources like Companies House, Mintel and the internet.

Deliverables:
A concise research summary, no longer than 10 pages (5 pages for the industry + 5 pages on Insider Publishing). It should have ample use of bullet points, tables, and charts/graphs. It should be in MSword or pdf format, with hyperlinks to further reading.

Timeframe:
This needs to be completed in 10 days. I would like to review an outline of the deliverable after 5 days.

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