In-depth Competitor Analysis & SWOT
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Description
Experience Level: Intermediate
General information for the business: Marketing Agency
Geographical areas: UK
Data to include: - List of well-researched direct competitors
- Analysis of 6/8 key competitors covering the relevant elements of the marketing mix (Product, Price & Promotion), website analysis (traffic etc) and any financial data available and SWOT for each.
- SWOT outcomes for my business based on research
Extra notes: I want a professional competitive analysis carried out to determine the strengths and weaknesses of the competitors within my market. My aim is to identify strategies that will provide me with any advantages, and any weaknesses that can be exploited within competitors service value proposition that will help shape how I position my own service and give me a competitive advantage.
The first step will be to research the market, based on a full briefing from me, to see if you can identify 10/12 competitors. We will then liaise to agree on 6/8 key competitors for your research.
I will then give you the time agreed to conduct the research (there is a degree of urgency, but quality of work takes precedent so we can negotiate this) and compile your findings. Once we agree that the research is sufficient for the purpose I will then ask you to produce an in-depth SWOT for my business based on your research, plus any other data analysis that you can suggest to help me achieve my goals.
Findings need to be presented professionally, and this means that graphs/tables etc should be used where applicable.
I do not want a simple collation of easily obtainable information. This needs to be a usable document that has clear outcomes that will be meaningful for my business. It also needs to be presented in such a way to give credibility and weight to my existing business plan. This includes any research that can be included in my appendices, such as communications you have with said companies, and emails etc that evidence their sales process.
Please let me know what your background and experience is that is relevant to this work, and send over any (non-sensitive) samples of your work that you feel can illustrate your professional capability.
Native English speakers only.
Any questions please don't hesitate to get in touch - I look forward to hearing from you!
Geographical areas: UK
Data to include: - List of well-researched direct competitors
- Analysis of 6/8 key competitors covering the relevant elements of the marketing mix (Product, Price & Promotion), website analysis (traffic etc) and any financial data available and SWOT for each.
- SWOT outcomes for my business based on research
Extra notes: I want a professional competitive analysis carried out to determine the strengths and weaknesses of the competitors within my market. My aim is to identify strategies that will provide me with any advantages, and any weaknesses that can be exploited within competitors service value proposition that will help shape how I position my own service and give me a competitive advantage.
The first step will be to research the market, based on a full briefing from me, to see if you can identify 10/12 competitors. We will then liaise to agree on 6/8 key competitors for your research.
I will then give you the time agreed to conduct the research (there is a degree of urgency, but quality of work takes precedent so we can negotiate this) and compile your findings. Once we agree that the research is sufficient for the purpose I will then ask you to produce an in-depth SWOT for my business based on your research, plus any other data analysis that you can suggest to help me achieve my goals.
Findings need to be presented professionally, and this means that graphs/tables etc should be used where applicable.
I do not want a simple collation of easily obtainable information. This needs to be a usable document that has clear outcomes that will be meaningful for my business. It also needs to be presented in such a way to give credibility and weight to my existing business plan. This includes any research that can be included in my appendices, such as communications you have with said companies, and emails etc that evidence their sales process.
Please let me know what your background and experience is that is relevant to this work, and send over any (non-sensitive) samples of your work that you feel can illustrate your professional capability.
Native English speakers only.
Any questions please don't hesitate to get in touch - I look forward to hearing from you!
Amy G.
100% (79)Projects Completed
52
Freelancers worked with
56
Projects awarded
52%
Last project
25 Nov 2014
United Kingdom
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