Help with a market segmentation project

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Description

Experience Level: Expert
We are conducting a market segmentation study for a fashion retailer and need some help with the technical side of the work. Knowledge of the pros and cons of different techniques is essential (cluster, factor, latent class analysis and multi-domain segmentation).

We will be using a qual stage to establish the segments and a quant stage to quantify the segments and explore their attitudes towards our client and their competitors. We would like someone to help give some technical guidance and validity to our methodology, we do not expect this to exceed more than a few hours work, it will mainly consist of an initial phone consultation and some guided feedback on our document.

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