Google PPC Campaign Expert required

  • Posted
  • Proposals 2
  • Remote
  • #27576
  • Awarded
Vit V.
Gail M. have already sent a proposal.
  • 0

Description

Experience Level: Intermediate
New website requires experienced person to help manage, monitor and optimize our Google PPC campaign.
Ongoing support is needed to improve a successful click through rate using creative and attractive ad copy with a call-to-action. Building dedicated landing pages or campaign sites specifically designed to convert PPC traffic
Looking for account manager who can deliver better qualified lead generation to our ethical biofuel investment programme using following techniques;

Not just bid using broad match types
Use numerous tightly relevant ad groups
Ensuring that the ad copy is included in the copy on destination landing page
Testing ad copy performance according to conversion not just CTR
Bidding for direct competitor brand terms
Separate their content match campaigns from their search campaigns
Using sophisticated campaign tracking and analytics
Effectively using negative keywords to eradicate irrelevant traffic and improve click through rates (CTR) and quality score

Initially starting with PPC budget of £1500 pm while testing with review after first months results

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