Google Display Network Campaign - Conversion Optimisation
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Mohali
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Description
Experience Level: Expert
Hi, we have a Google Display Network campaign with a few creatives spread across a few ad groups.
We've tried a few things, adjusting bids, adjusting targeting by keywords so it's by broad match and phrase match.
However, we're not seeing the conversions we've seen on our other display campaigns, not even close. We haven't had any conversions after 150£ worth of spending.
We need someone to take a deep dive and investigate what we can / should do to get the conversion rate to a healthy place.
We also need this done by the end of the week, preferably by Thursday. There's only one campaign with 5 ad groups so there's not a massive amount of ads to look at. Definitely chance of further / larger work if things go well.
Cheers
We've tried a few things, adjusting bids, adjusting targeting by keywords so it's by broad match and phrase match.
However, we're not seeing the conversions we've seen on our other display campaigns, not even close. We haven't had any conversions after 150£ worth of spending.
We need someone to take a deep dive and investigate what we can / should do to get the conversion rate to a healthy place.
We also need this done by the end of the week, preferably by Thursday. There's only one campaign with 5 ad groups so there's not a massive amount of ads to look at. Definitely chance of further / larger work if things go well.
Cheers
John S.
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