Experienced resource required to create Competitive Analysis & Marketing Strategy
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Post a project like this- Posted:
- Proposals: 6
- Remote
- #1468165
- Expired
Description
Industry: Technology
Data to include: A competitive analysis should provide an overview of how the playing field is looking over the targets you are provided. A side-by-side comparison with top competitors will aid the team to develop better strategies, plan business growth, and provide a clearer vision to the organisation.
So we are expecting to see evidence of strategies and Marketing activities etc.
Extra notes: We require experienced resource that’s can help us in the following areas:-
Competitive Analysis
Marketing Strategy
Marketing Planning (Digital)
Business planning / writing
The initial work will be include research (Competitive Analysis)…..
….You will be provided with a list of businesses that you will be required to research - you may even be able to add you own additional depending on you experiences. So if you have experiences in the Technology sector specifically Information security / Cyber Security you will love this task!
A competitive analysis should provide an overview of how the playing field is looking over the target you are provided. A side-by-side comparison with top competitors will aid the team to develop better strategies, plan business growth, and provide a clearer vision to the organisation.
So the first action will be in defining the criteria for the comparison - which you are expected to be able to complete with ease. Then to provide the common high-level pieces are company information, description, products or services, strengths and weaknesses and market fit.
Not going to go into the details of the tools & techniques you are expected to use because we are expecting you to tell us so that we know you have what it take. So please do share with your response.
We will discuss the opportunity in more detail with the right candidates and share a little more about us.
Surj A.
100% (2)New Proposal
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There's no output defined here (a mini report) and its mentioned that a list of companies will be sent, but how many approx obviously changes the amount of work required..
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Hi Surj, what is your deadline for the work please - I would like to bid but am a little tight for time this week.
Elaine -
Hi Surj,
How are you? Thanks for the invitation. I understand that you are looking for 4 things -
1. Competitive Analysis
2. Marketing Strategy
3. Marketing Plan
4. Business Planning + Writing
It seems like you would like to primarily focus on competitive analysis at this moment (first step). So, should I submit a proposal for just competitive analysis or for all the 4 things at this moment?
Further, I agree with you that competitive analysis would be very effective if we compare our products/services with our competition's products/services based on important criteria. However, based on my previous experiences, a further step of prioritizing those criteria based on the importance level from customers' perspectives would make the competitive analysis even more effective because it will help you see if your value propositions are aligned with the high importance criteria. However, in order to do so, a primary research (a survey) with the customers is generally required. Would you be interested to measure the importance level as well?
I wish to thank you and look forward to hear from you soon.
Regards,
Nihit