Draft Marketing Strategy - Subscriber Activation & Retention Strategy for Mobile VAS
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Post a project like this3543
$500
- Posted:
- Proposals: 3
- Remote
- #540315
- Awarded
Description
Experience Level: Expert
Develop subscriber activation/recruitment and retention strategies for a Mobile VAS product. The candidate will be required to submit a comprehensive strategy document, detailing the following:
1) Subscriber Selection / Targeting Criteria (This would require the candidate to have detailed understanding of Telecom Business Intelligence and Billing systems)
2) Propose Activation/recruitment channels ie SMS, USSD, Online etc (demonstrate benefits/value of each channel through reports)
3) Use-cases and subscriber user flows for each channel
4) Reporting - What parameters should be used for business intelligence purpose(mention the BI objectives)
5)Campaign Management Ideas for increasing the usage. If possible, demonstrate the effectiveness of these Ideas through research data
1) Subscriber Selection / Targeting Criteria (This would require the candidate to have detailed understanding of Telecom Business Intelligence and Billing systems)
2) Propose Activation/recruitment channels ie SMS, USSD, Online etc (demonstrate benefits/value of each channel through reports)
3) Use-cases and subscriber user flows for each channel
4) Reporting - What parameters should be used for business intelligence purpose(mention the BI objectives)
5)Campaign Management Ideas for increasing the usage. If possible, demonstrate the effectiveness of these Ideas through research data
PPH User P.
100% (1)Projects Completed
1
Freelancers worked with
1
Projects awarded
100%
Last project
27 Aug 2014
United Arab Emirates
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