Demand Generation - Chop up existing content through conversion funnel
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Post a project like this4208
$300
- Posted:
- Proposals: 1
- Remote
- #177028
- Awarded
Description
Experience Level: Expert
Looking for a very specific set of skills. We have research that shows how our customers make purchases as well as how they go through the buying process from the stages of Awareness, Interest, Desire and Action. We have a good idea of what media channels they engage with at each stage and what the motivators are that push them from one stage to the next.
Client has lots of content, but almost all focused on existing customers. We need a strategy for chopping this content up and putting it into tweets that lead to landing pages, email gated to lead to a white paper. This begins an automated series of emails pushing the customer to the next stage of engagement...etc.
I need someone to go through the existing research and content and do this initial chopping up from a subject standpoint. We will deliver this strategic document outlining how each piece of content is delivered through specific media. The hope is to win the next phase, which is content creation and delivery.
Candidate must show familiarity with marketing automation, content strategy and the demand waterfall.
Client has lots of content, but almost all focused on existing customers. We need a strategy for chopping this content up and putting it into tweets that lead to landing pages, email gated to lead to a white paper. This begins an automated series of emails pushing the customer to the next stage of engagement...etc.
I need someone to go through the existing research and content and do this initial chopping up from a subject standpoint. We will deliver this strategic document outlining how each piece of content is delivered through specific media. The hope is to win the next phase, which is content creation and delivery.
Candidate must show familiarity with marketing automation, content strategy and the demand waterfall.
Rich W.
100% (14)Projects Completed
28
Freelancers worked with
23
Projects awarded
13%
Last project
20 Jul 2015
United States
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