Creative Writing for YouTube video campaign
2250
$$$
- Posted:
- Proposals: 5
- Remote
- #1898914
- Archived
Description
Experience Level: Expert
Marketing Campaign details:
The campaign consists of video ads that will run on YouTube and Facebook. For technical specs see below. These video needs to generate interest and scroll-stopping power within the first few seconds to ensure prospects watch the full video and CT to learn more about our product.
Target Audience:
This campaign is directed to potential new buyers. The are owners, founders or director of small companies (1 to 9 employees with revenue under £2.5M) in the UK. They are mainly male (66%) and young (25-44yo).
Consumer Insight:
They need flexible resources to help grow their business; either to help with excess demand or with non-core competencies; skills they do not have. Alternatively they would try to do it themselves; work extra and spend/waste time learning a new skill or pay for a more expensive solution such as an agency.
==> Creative hook: we would like to get scripts/storylines around the creative tension of doing things you do not know how to do or sticking to what you do best.
Execution:
- We want executed the story with animation (so story needs to allow for this; but can be wider thanks to it)
- The story need to work on youtube so start high with a humourous situation that draws the viewer in and stops scrolling/makes them not skip the video
- The story needs to organically introduce the brand in the first 3-5 seconds (before the skip) but sooner the better
Deliverable:
- Online Videos
- 1 creative idea to be executed in different video lengths: 30seconds; 15 seconds and 6 seconds
The campaign consists of video ads that will run on YouTube and Facebook. For technical specs see below. These video needs to generate interest and scroll-stopping power within the first few seconds to ensure prospects watch the full video and CT to learn more about our product.
Target Audience:
This campaign is directed to potential new buyers. The are owners, founders or director of small companies (1 to 9 employees with revenue under £2.5M) in the UK. They are mainly male (66%) and young (25-44yo).
Consumer Insight:
They need flexible resources to help grow their business; either to help with excess demand or with non-core competencies; skills they do not have. Alternatively they would try to do it themselves; work extra and spend/waste time learning a new skill or pay for a more expensive solution such as an agency.
==> Creative hook: we would like to get scripts/storylines around the creative tension of doing things you do not know how to do or sticking to what you do best.
Execution:
- We want executed the story with animation (so story needs to allow for this; but can be wider thanks to it)
- The story need to work on youtube so start high with a humourous situation that draws the viewer in and stops scrolling/makes them not skip the video
- The story needs to organically introduce the brand in the first 3-5 seconds (before the skip) but sooner the better
Deliverable:
- Online Videos
- 1 creative idea to be executed in different video lengths: 30seconds; 15 seconds and 6 seconds
PeoplePerHour
100% (94)Projects Completed
68
Freelancers worked with
50
Projects awarded
36%
Last project
28 Apr 2024
United Kingdom
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