Create 3 hard hitting emails for a marketing campaign - Sales Copy required
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Description
Experience Level: Expert
Number of emails: 2-3
Information for the business: Pension Reviews
Topic: Pensions
Tone: Other
Outline & Structure: Since April 2015 Pensions have changed. New style pensions offer far more flexibility and freedom and many people do not realise that if they have an old style pension they should review it now. We need to have a top level email marketing campaign produced to send to our opt in database. We are only looking for the highest level people to work with, our expectations will be very high. The aim is to create sales, we need to show the prospects the pain they will have if they do not switch. These will be fairly short emails that get the message across and make people pick up the phone. Please note that all versions will need approval by compliance and we may need several changes
We will only accept proposals that include a discussion over the phone, we will only accept proposals from freelancers who have solid feedback and experience in the sector
Extra notes: Key Points
Old style pensions
1. Many will be forced to buy an annuity at retirement, annuity rates used to be 15% 15 years ago so if you had a 100k pension you would get £15,000 a year. Today Annuity rates are under 5%
2. Upon death if a singular Annuity is purchased there are no funds to leave to loved ones, the annuity company keeps the funds
3. You can take 25% TAX free, but with an old style pension you will then have to purchase an annuity immidiately. If you need the 25% but don't want to take your full pension this is not an option, if you work and take your pension you will be taxed
4. many old style pensions are under performing
5. Many old style pension may have high charges
New Style pensions
1. When you retire yo have the option of an annuity but also have the option to keep the funds invested and simply draw what you want when you want from your pension. E.g if returns on invested funds are 10% and you withdraw 8% pot will not decrease. Many people like to withdraw more before they get their state pension to allow them to retire when they want and then decrease this amount when they receive their state pension.
2. Up on Death the entire fund can be left to loved ones, and when they pass the fund can be passed on and on etc.
3. New style pensions allow you to take the 25% tax free cash but leave the rest invested- you are not forced to take your pension early
4. Our products are high performing and advice and products are fully regulated by the FCA and covered by the FCA compensation scheme
5. In many cases not only can we increase performance but also decrease charges
Information for the business: Pension Reviews
Topic: Pensions
Tone: Other
Outline & Structure: Since April 2015 Pensions have changed. New style pensions offer far more flexibility and freedom and many people do not realise that if they have an old style pension they should review it now. We need to have a top level email marketing campaign produced to send to our opt in database. We are only looking for the highest level people to work with, our expectations will be very high. The aim is to create sales, we need to show the prospects the pain they will have if they do not switch. These will be fairly short emails that get the message across and make people pick up the phone. Please note that all versions will need approval by compliance and we may need several changes
We will only accept proposals that include a discussion over the phone, we will only accept proposals from freelancers who have solid feedback and experience in the sector
Extra notes: Key Points
Old style pensions
1. Many will be forced to buy an annuity at retirement, annuity rates used to be 15% 15 years ago so if you had a 100k pension you would get £15,000 a year. Today Annuity rates are under 5%
2. Upon death if a singular Annuity is purchased there are no funds to leave to loved ones, the annuity company keeps the funds
3. You can take 25% TAX free, but with an old style pension you will then have to purchase an annuity immidiately. If you need the 25% but don't want to take your full pension this is not an option, if you work and take your pension you will be taxed
4. many old style pensions are under performing
5. Many old style pension may have high charges
New Style pensions
1. When you retire yo have the option of an annuity but also have the option to keep the funds invested and simply draw what you want when you want from your pension. E.g if returns on invested funds are 10% and you withdraw 8% pot will not decrease. Many people like to withdraw more before they get their state pension to allow them to retire when they want and then decrease this amount when they receive their state pension.
2. Up on Death the entire fund can be left to loved ones, and when they pass the fund can be passed on and on etc.
3. New style pensions allow you to take the 25% tax free cash but leave the rest invested- you are not forced to take your pension early
4. Our products are high performing and advice and products are fully regulated by the FCA and covered by the FCA compensation scheme
5. In many cases not only can we increase performance but also decrease charges
Philip D.
100% (1)Projects Completed
4
Freelancers worked with
3
Projects awarded
29%
Last project
17 Aug 2017
United Kingdom
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