Christmas PR campaign for new informative consumer focused website

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  • Proposals: 8
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  • #43683
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Anette J.Frances I.Rachel C.C L B.Donald S. + 3 others have already sent a proposal.
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Experience Level: Expert
We are looking for a good PR freelancer with good journalist contacts and a track record of selling in stories to them and with a good working knowledge of online PR.

We run a website that launched just two months ago, it is based around quality articles and informational guides about any topic, they are constantly being added and are useful and helpful to the readers. It is mainly B2C.

The content is written by people with knowledge of what they are writing about and who wish to share their knowledge with others. The site has grown almost exponentially since we launched in terms of content and writers, and now we want to increase awareness of the site both on and offline.

The two founders have a lot of experience of working online and with internet marketing and PR, but we need a freelancer who can help us to identify and formulate the best stories for the press and sell them in. We are able to organise research polls and surveys, find case studies and help with creating stories from the site itself, but need someone to put it all together, write up the press releases, sell them in and get the results.

Search engine ranking is very important to the success of the website, so we will be very keen to target the blogosphere and get people talking about the site on blogs and forums as well as in national and local papers and press.

We have an initial £2000 budget which we are happy to spend in £500 parts for an agreed amount of work, so we can review as we go, and if successful will repeat, as we want the publicity to be ongoing.

This is a good opportunity for a keen and enthusiastic PR person with good contacts and experience of getting results to work with a website, which by its very nature, is very news-worthy, and with two people who have the ability and resources to help generate some good quality stories.

We will be starting to focus the site on Christmas in the next few weeks, and this will provide lots of opportunities for some good publicity.

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