Children's Book Illustrator

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Sarah P.Diego L.Andrea M.Sophie R.Arif R. + 53 others have already sent a proposal.
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Description

Experience Level: Expert
Please find enclosed an illustrator brief for a children's story book called “Harmony Bear Goes To School”

Client profile
The client is a Media owner and independent 1st time author
Key Clients/Users

Children - 2-5
Parents
Aunties and Uncles

Synopsis / Background

I am seeking Children's Book Illustrator for a of warm, bright, engaging and fun children's book called Harmony Bear. The stories revolves around the life of Harmony, a young girl bear and her family and friends. Harmony has a special gift, however she doesn’t know it yet.

The stories feature typical every day activities such as attending pre-school, going to the zoo and visiting grand parents.

Harmony and her friends come from different cultural and ethnic backgrounds and their names are based around Eastern, Western or Asian spirituality and philosophy.
Chi Rabbit is Chinese,
Karma Sheep is Indian,
Yin Yang Pig is Chinese,
Aura Antelope is African and
Christiana Crocodile is English.

The rationale for this is to help educate children about living in a multicultural society and how their actions and attitudes can effect others.

The first book in the series is called \"Harmony Bear Goes To School.\" Harmony Bear is now 3 years old and will soon be going to pre-school. This is a big thing for Harmony as she will have to leave the comfort and security of home. How will she cope on her 1st day? Will she make any friends? And how will Mummy Bear feel about seeing her baby growing up?

“Harmony Bear Goes To School” explores themes of fear, friendship,life and love, as well as teaching about growing up.

Characters

Harmony Bear
Mummy Bear
Daddy Bear
Uncle Hector
Aunty Maple

Harmony Bears Friends

Chi Rabbit is Chinese,
Karma Sheep is Indian,
Yin Yang Pig is Chinese,
Aura Antelope is African and
Christiana Crocodile is English.

Business Objective
Generate sales

Project Objective
Create a launch story book to be used as a market test to gage parent /child interest for future potential development.

Brand Principles/Values

Stylish
Eclectic
Modern
Classic


Competition / Peer organisations
Below is a list of of authors / story books that have a similar /desirable relationship model or values as well as catering to the same target audience

Catherine Rayner http://www.catherinerayner.co.uk

Peppa Pig http://www.peppastore.com/



Book Requirements

Creative Design

Fun
Bright
Engaging


Measures of success
The main desirable outcomes of the children's book will be the following:

Public awareness



Project constraints
There are a large percentage of similar publications on the market. The main issue that could effect success could be the saturation of such books and therefore the non-requirement from parents to purchase.



Additional Information

’·’ ’ ’ ’ ’ ’ ’  The book will be a maximum of 20-25 pages 203 mm x 203 mm
’ 
Future Plans
Interactive web presence
A series of short stories which will feature typical every day activities such as attending pre-school, going to the zoo and visiting grand parents.

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