Adwords PPC Specialist

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  • Proposals: 11
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  • #42409
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Greg S.Ainslee C.Rob C.DART S.Philip T. + 6 others have already sent a proposal.
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Experience Level: Expert
We are an online supplier of Postcode maps and related products to UK businesses. Part of this product range is a series of Postcode databases and lists which we sell off our website via download links.

We rank reasonably well organically in Google for certain keywords (search for postcode ward data) and we have one low-level but profitable AdWords PPC campaign running with 6 ad groups which have been active for over a year. You will see one of our ads when making the search above.

We are looking for a PPC specialist to review and expand these campaigns profitably and help improve campaign performance. Our objective is to increase sales volumes and revenue whilst retaining profit levels as much as possible although we acknowledge we may need to sacrifice profit margin to increase revenue.

Specifically we are looking for a PPC specialist who can:

1. Review our campaign and AdWords structures
2. Review Ad copy and content
3. Review keyword selection and matching options
4. Review ad placement options
5. Review bid levels
6. Review landing and product pages
7. Provide on-going maintenance/ review of campaign structures
8. Anything else you think needs considering’¦

All existing campaigns were established some months ago and have been a little neglected. They are overdue review and optimisation so we believe there is significant opportunity for improvement. However we dont have the time or detailed knowledge to make this happen quickly.

Our objective is to appoint someone in the next week and achieve improvements within the next month. If the appointment is successful we will look to continue the relationship to manage these campaigns but also roll out campaigns for other product groups and brands.

We would like to hear from interested consultants with:
1. Details of the approach you would take to establish a successful AdWords strategy
2. Timescales for review and implementation of a refined AdWords strategy
3. What information you need from us to make this work
4. Experience you have with case studies if possible form previous similar work
5. Other skills you may have that you think may be relevant to our business (eg article writing, link building, SEO, PR etc)
6. Any other information you feel may be relevant

We can of course provide access to our AdWords and Analytic accounts to the successful bidder but let me know what else you feel you need to respond to this request. We also have direct control over all elements of our website so can make any necessary content and layout changes quickly if required.

If you need more information to respond to this tender then please let me know as soon as possible.

Kind regards

Richard Ives

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