Adapted Travel Consumer Research

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Description

Experience Level: Expert
We are a Surrey-based travel agency that specialises in adapted travel for the physically disabled. We are planning to extend our target market from disabled people living in residential care to include the much larger audience of independently living disabled people and their carers. Our primary engagement with this audience will be via the web, and we would like to research what our website should offer to this audience to best meet their needs. We require a researcher to design, execute and analyse a web survey for this purpose. We also require the researcher to source participants for the survey, and an estimated cost for this (assume c. 100 participants). All fieldwork and analysis will need to be complete between mid and end November.

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