Bringing together copywriting and professional marketing/communication to develop and deliver powerful marketing strategies and content that make your audience respond in the way that...Read moreBringing together copywriting and professional marketing/communication to develop and deliver powerful marketing strategies and content that make your audience respond in the way that you want them to. I specialise in marketing strategy, brand messaging, marketing writing, content creation and press releases. My time is equally split between writing and developing content and creating marketing strategies and working out 'next steps' for my clients. I offer the best of both worlds - and the experience that goes with it.
With over 20 years’ experience in marketing, communications, copywriting, market insight and intelligence, I've worked with every type of business from international brands to start up entrepreneurs. Delivering compelling content and insightful strategies, I use combine data with industry experience to create outcomes that make a difference. I have experience in market intelligence, local government and higher education before setting up my own company - whowhyhow.co.uk - and have worked with businesses from all over the globe since setting up my own brand in 2013.
As a strategist, I can develop a plan that will hit your objectives, create the content to fulfil the plan and deliver it for you. As we work together, I will make sure that you're fully up to speed with what I'm recommending and why it is important for your brand. I tailor my plans, strategies and content to match each client and I will always give you advice, hints and tips as part of what I do for you.
I specialise in -
Marketing Strategies and Planning
Marketing Campaign Management
Content Development and Creation – emails, newsletters, social media, exhibition stands, web copy
Press Releases and Media Relationships
Ghost Writing and Author Support
Marketing Campaign Implementation - including social media planning and posting, web content development, email marketing, digital marketing, offline print marketing and press liaison
Industry sectors include:
Food and drink
Medical and residential care
Travel and tourism
Insurance
High Education
Local Government
Outdoor learning
Consumer lending
Jewellery
Health, Beauty and Lifestyle
Technology
Growth Mindset
Sport and leisure
Working to deadline and to budget, I have worked with hundreds of brands all over the world. Named in the top 100 women in tourism, I support my clients on their journey, whether that's securing big awards, entering a new market or getting word of your new product out there.
I love what I do and that brings its own energy to what I do for you!
