Write a marketing plan for your company with a timeline of activities

A marketing plan is a live document and should be regularly updated and rewritten to ensure you are staying ahead of competition and reacting to their marketing efforts.

The purpose of creating a marketing plan is to clearly show what steps will be undertaken to achieve the business' marketing objectives. I will produce a plan that can be utilised as a blueprint to advise on the steps you should take in your marketing endeavours.

I have been writing business and marketing plans for seven years and have experience writing for both start-ups and big corporations. I also have a professional diploma in marketing with allows me to be strategic and tactical in creating business plans using both knowledge and experience.

The marketing plan is broken down in to five sections:
1 - Executive Summary - Background on your company, product & services, industry and market summary. Organisation structure, discussion on what marketing activities you have already undertaken and an overview of what you are aiming to achieve in the next 12months and 36months. To ensure you have accounted for both the short and long term.

2 - Marketing audit - Analysing the company in more depth, with a SWOT analysis (strengths, weaknesses, threats and opportunities), Utilising the marketing mix to discover what your product is? The prices you charge? The place you currently promote such as brochure and websites? And the promotional methods you currently are using such as sales promotions, advertising and direct marketing).

3 - Analysis - The information collected in the second section will allow for analysis on which customers you should be targeting, and what methods would be best through gaining the widest reach to your audience to win their business and turn them in to key account customers, as well as reviewing your competitions methods to stay ahead in the market.

4 - A marketing timeline to visually show when each activity should take place and why. Ensuring a plan is in place for the following months.

As the plan is a live document, i am available to update as and when needed, and conduct reviews and research after the first 12 months. I can also combine this project with my business plan hourlie, as the marketing plan forms one section of this document.

If you have any questions, please feel free to ask.