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My name is Lyana Pearson, from Tempe, Arizona. I am currently living in the Washington, DC area and my clients are located all overmore...Hello, and thanks for reviewing my profile.
My name is Lyana Pearson, from Tempe, Arizona. I am currently living in the Washington, DC area and my clients are located all over the world.
I am a writer with over ten years in the marketing, branding and copywriting industry.
My success has come from being able to blend marketing strategies, brand consultation and creative copywriting, tailored to fit each client. I have a sincere interest in each business I work with and strive to give each client a positive experience. To me, a happy client is a job well done.
Are you confident that what you are doing to market your business is as effective as it can be? Are you making the most of your website and available marketing avenues? Does your messaging persuade your audience to take action and keep coming back?
I write language that will engage your audience, hold their attention and persuade them to take action in a world full of distractions and competitors. Messaging across all platforms (website, social media, email campaigns and collateral marketing materials) should be consistent, concise and—most importantly—interesting to read.
I have over a decade of experience engaging audiences through the following services:
Advertising Copy (Print and Online)
Social Media Management
Articles, blog posts and website updates
I believe humor is integral when engaging most audiences, however, tone and voice should match the listener. I am adept at editing technical copy for wider audiences; adding flavor and marketing appeal while maintaining industry keywords and increasing interest.
Website landing pages should be treated as an advertisement, simple and beautiful, with a minimal amount of copy—concise, clean and to the point. Let the user navigate to the more detailed information (services, qualifications, history, about, etc.).
Online marketing (and particularly social media) content should be easy to read, include all the most salient information and short enough for today's attention span. Printed copy (advertisements, promotional pieces, etc.) should be written to get a point across with as few words as possible and intrigue the viewer into learning more.
This is where I come in.