What you get with this Offer
- A bespoke human-behaviour driven ‘About Us’ page tailored to your target buyer, complete with SEO
Human behaviour research has taught us two very important things:
1. Contrary to the popular myth that ‘opposites attract’, we’re actually attracted to people who are most similar to us.
2. We tend to subconsciously hire people who are most like us.
There is research out there to support the idea that there’s something more valuable to us as human beings than the want to be loved – and that is the want to be understood. Love can feel relatively meaningless unless we’re understood. Our values, the way we respond to life around us, who we really are.
When you’re talking to your target buyer, these are two of the most important post-it-note points to remember. They don’t want to be sold to. They don’t want to know why your product or service is the newest and best on the market, how many years you’ve been thinking it up or how much it has affected your life.
They want to feel understood.
They want to come to your website and feel like you relate to them on a level that none of your competitors do. They want to read your content and burst with “exactly!” and “YES!” and “they just get me!”. They want to imagine you created your product or service because you understood their circumstances so well.
Now look back at your 'About Us' page.
Is it a little bit you-centric? Will I read it and feel like you’re my long lost soul mate?
When I think about the term ‘About Us’ I don’t translate it as ‘about the Team’, or ‘about the company’ I translate it as ‘about me and you’. My content should be about me and my target audience. Yes, it has to tell your story - but there’s a way to tell your story, explain your journey, define your reason for being, that also tells the synchronising story of your buyer.
Let’s turn your entertaining ‘About Us’ content into a human behaviour driven page. My objective is to build the most important connection between you and your target buyer. Because human behaviour studies also tell us that it takes mere seconds to form a first impression, and those first impressions can be long lasting…
Let’s make those seconds count.
Get more with Offer Add-ons
I can provide a target buyer analysis report
Additional 2 working days+$126
I can add 2 x 500 word blog posts
Additional 1 working day+$63
I can deliver all work in 1 working day+$188
What the Freelancer needs to start the work
I'll send you a short questionnaire, we'll have a quick chat and get started!
I can recommend working with Camilla.
We had two blog posts created, an about us page and a sales page.
On our sales page - we had structure in mind, but didn’t really know how to go about the language/tone and Camilla nailed it. Her blog copy too was excellent, and the about us page provided much food for thought.
Timescales were good and the quality was there.
We will happily use Camilla again.
really great job! Thank you again.
Another brilliant work! We are happy and recommend to others!
Another great work!
Great job. We use Camilla's service again.