I am a highly experienced copywriter with over 30 years' experience and a digital marketing specialist since 2003. My background is in journalism and both online and offline copywriting,...Read moreI am a highly experienced copywriter with over 30 years' experience and a digital marketing specialist since 2003. My background is in journalism and both online and offline copywriting, with particular experience across personal finance, insurance, property, travel, and the animal and pet sectors.
I also have hands-on experience working within the personal finance and insurance industries, including the administration, marketing and sale of financial products. This means I understand these sectors from the inside – not simply from a copywriting perspective.
I co-run Speedie Consultants, a UK-based content and digital marketing agency established in 2003.
We help businesses create content that works for people, search engines and, increasingly, AI-powered search.
Our services include copywriting and content marketing, SEO and AEO (Answer Engine Optimisation), website content, thought leadership, social media content, affiliate and partnership marketing, and digital marketing consultancy.
We have particular expertise in financial services, insurance and property, where we understand the importance of accuracy, appropriate wording and working within FCA and Consumer Duty requirements. Content can be created with FCA considerations firmly in mind and tailored to your own compliance and approval processes.
We also have extensive experience writing about animals and pets, from informative pet-related content to insurance, lifestyle and consumer topics.
Over the past 20+ years, we have worked with everyone from start-ups and one-person businesses to established brands and major names both online and on the high street. We also provide white-label content and marketing support for agencies that need experienced people they can trust to pick up a brief and get on with it.
Our specialisms include:
• SEO and AEO-led copywriting
• Blogs, guides and long-form content
• Website and landing-page copy
• Financial services and insurance content
• Property content
• Animal and pet content
• FCA-aware content and Consumer Duty considerations
• Thought leadership and LinkedIn content
• Affiliate and partnership marketing
• Content audits and optimisation of existing copy
• Digital marketing strategy and consultancy
• White-label agency support
We don't believe in producing content simply for the sake of filling a website. Whether we're writing a 1,500-word guide, improving an existing website or helping develop a partnership programme, the aim is always to create something useful, accurate and commercially worthwhile.
And although the digital landscape has changed enormously since 2003, one part of our approach hasn't: straightforward, experienced support without City-agency overheads or unnecessary faff.
