Hi,
I'm a fashion features writer and stylist who's been published in Red, Cosmopolitan, Reveal, You & Your Wedding, ASDA Good Living, Good Housekeeping, Prima, Woman,...Read moreHi,
I'm a fashion features writer and stylist who's been published in Red, Cosmopolitan, Reveal, You & Your Wedding, ASDA Good Living, Good Housekeeping, Prima, Woman, and Woman's Own magazine.
I tell stories about fashion and lifestyle products and services in an authentic and pithy way. Following fashion trends, influencers, and creating editorial-style content that speaks to the zeitgeist is one of my strengths.
If you need content that cuts through the digital noise and adds value to people's lives please contact me!
Highlights from my CV include:
Fashion Writer, Selvedge Magazine, 2020
- Pitching, researching, and writing fashion textile content for both print and digital magazine editions.
- Building connections with craftspeople to strengthen the partnership between the title and makers.
- Highlighting exhibitions readers might enjoy.
Social Media Manager, Skin-Matters, 2018
- Writing beauty, skincare, and lifestyle editorial features from video interviews with the Founder for 'a day in the life of' series.
- Creating eye-catching posts, writing witty captions, and developing stories for Instagram from ideation to market the luxury skincare and beauty brands' services, location, and team.
- Building strong relationships with social media influencers and negotiating paid promotions based on their community following, marketing to the brands' high-end clientele.
- Meeting the Founder regularly to feedback on the growth of its social channels and analysing how that translated into revenue for the brand.
Fashion Assistant, Hearst UK, 2017
- Assisting the Fashion Director with styling brand imagery for campaigns, editorial, online content & e-commerce.
- Presenting detailed quarterly reports based on Fashion Week trends and competitors' imagery as an InDesign document.
- Researching and delivering on concept ideas for creative shoots led by the Fashion Director to drive the ASDA brand forward.
- Independently planning and shooting accessories pages having called in samples, briefed the studio photographers with tear sheets, and checked items will be on sale as the magazine goes on sale.
- Writing timely copy to accompany print and digital fashion imagery.
- Working closely with the Art department, and Sub Editors on post-production to achieve a cohesive vision to tight deadlines when styling shoots.
Lifestyle Features Writer, Good Housekeeping Magazine, 2016
- Assisting the Features Editors with generating on-brand feature ideas during monthly forward planning meetings.
- Understanding the core differences between the layout, voice, and purpose of both GH and Prima.
- Duties of researching, interviewing case studies and writing compelling copy for the leading Hearst titles.
- Tapping into the zeitgeist to create GH Worth Sharing pages.
- In charge of producing a minimum of two features each month for Good Housekeeping online which engage with the readers.
Editorial Assistant & Editors PA, Woman & Woman's Own, 2015
- Supporting the Editor and Assistant Editor in the day-to-day running of the office.
- Managing the continual flow of interns across the fashion and editorial departments.
- Managing the Editor's diary and made international travel arrangements.
- Carrying out picture research of fashionable celebrities for the ‘Week in Style’ pages. As well as, writing the head, sell and caption for each image.
- Creating and uploading fashion, accessories, and beauty galleries using WordPress and SEO best practices to aid the digital team.
- Contributing ideas for daily content for the social media channels and websites for both titles.
- Created a personal PR and contacts book.
Head Stylist, Asiana Wedding Magazine, I and I Media, 2013
Showroom Assistant, The British Fashion Council, London Fashion Week and Weekend, 2013
Stylists Assistant, TheFashionisto.com, 2012
Night Runner, The Daily Newspaper, London Fashion Week Feb 2012