Hi there!
My name is Karina. I am a professional copywriter and sales executive specialising in social media management, sales and marketing, website content, article and blog posts,...Read moreHi there!
My name is Karina. I am a professional copywriter and sales executive specialising in social media management, sales and marketing, website content, article and blog posts, and advertising. Particularly in travel, aviation and food and drink sectors. However I have a wide range of experiences that would suit me to multiple subject matters.
(Please note, that while I am currently located in Canada ((thanks Covid!)) I am usually based in the UK and shall be returning there within the next month)
I have extensive knowledge of SEO and SEM to help take your business, whatever industry you are in, to the next level. I have impeccable attention to detail, am easy to work with, creative, with a warm, bubbly, engaging nature (apparently!) that has served me well.
Working freelance for five years now, I have represented a number of well known food&drink brands and travel and lifestyle publications, gaining excellent contacts within those markets,
I also work as a cabin crew trainer for Learn2Crew offering aspiring crew coaching and interview training as well as producing high quality training materials and eBooks. I also regularly manage and post to their social media pages and Facebook groups.
Coming from a family of restaurateurs, the hospitality industry is in my blood! I am passionate about passionate people and brands!
My career in Sales and Digital Marketing began as I worked as Area Sales Executive to a large UK based restaurant chain, taking full responsibility for the sales and marketing efforts for seven sites across the UK, with great success.
Previous to this I worked as a floor manager for Michelin starred chef, Micheal Caines.
Previously I have spent 4 years working in premium cabins of major Middle Eastern airlines, meeting the needs of our VIP guests.
I was also part of the Business Promotions Team working closely with Emirates PR and Social Media teams to create content for company social media channels and display the companies key messages to media at all interactions.
I have represented Emirates at global events and sponsorship's including The Ellen Degeneres Show, Dodgers Baseball, The Australian Open Tennis, US Open, Arsenal Football Club
I have worked with local PR agencies ‘down route’ at global events, interactions and shoots and at company activation's including new route launches, static tours, airshows, inaugural flights and special charter flights . I have also assisted in hosting Emirates inflight beauty and Cabin Crew grooming workshops for beauty media.
I have been professionally media trained for this role and feel very capable dealing with media and being on camera
This job has allowed me to visit over 100 countries worldwide and given me extensive knowledge of destinations, hotels and tour operators across the globe. I consider myself to be an 'expert' in this field.
