Set up remarketing & grow your sales

Often people don't purchase the first time they visit your site. Maybe they are researching other products, maybe they want time to think about it or maybe they got distracted and stopped half way through a purchase

Remarketing gives you a chance to remind your potential customers about your service whilst they are still in consideration mode. Essentially it gives you a second chance to get the customer back and make the sale, usually at the fraction of your usual cost per conversion

How does it work? You place a cookie on your site, when people visit your site, they trigger the cookie. You can then advertise your product to them as they browse across other sites and encourage them to return to your site and make a purchase. The fact they have already visited your site means you know they are interested and more likely to purchase.

This hourlie will include me setting up one remarketing campaign which entails

1) Raising a code for your developer to place on the site
2) Creating a list of visitors to target. Potentially all visitors, or maybe you would like to exclude those who have already purchased or visited a particular page or category
3) Creating text and display ads to advertise your product (Please note Display ads will be built using Google Display Ad Builder

Remarketing is a great addition to any adwords campaign and has lower costs per conversions in most cases

I have been Google Adwords Certified since 2008 and Head of Digital in 2 Advertising Agencies. I am a Google Certified Partner and rank in the top 5% of their partners in terms of service and results. I have been trained by Claire Jarrett who is the top ranked “AdWords Trainer” in Google worldwide and am continuously studying and researching Google Adwords to ensure my campaigns are top performers