Set up an RLSA (Remarketing Lists for Search Ads) campaign
$130
Delivery in
2 days
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What you get with this Offer
I can set up an RLSA remarketing campaign for you.
How does RLSA work?
Users visit your site and Google Analytics keep track of their visit on your site.
When these users next go on Google to make a search, you show them your text ads. You can target broader keywords to capture them when they search on Google, or you could bid much higher for them on your usual keywords.
Why run remarketing campaigns?
Typically high value purchases have a longer purchase cycle, meaning users spend more time researching and making up their mind before they actually make the purchase. So you want to remind the user that you have what they want, especially as they are considering your competitors as well for their purchase.
In other words, remarketing tends to deliver traffic with a much better conversion rate if targeted wisely.
How to set up the remarketing campaign?
First you need to turn it on In Google Analytics and start building your audience lists. Then you launch your remarketing campaign on the Adwords platform using these audience lists. You can have various combinations of these lists. For instance you could target people who have added items to their baskets but not checked out. You could target people who visit specific pages of your sites. Best practice is to avoid vague targeting like everyone who visits your homepage.
What this offer includes:
- an understanding of your business goals
- switching on remarketing in Analytics
- building audience lists
- linking Google Analytics to Adwords if needed
- Full Adwords campaigns and adgroups setup to reflect your business goals
This remarketing campaign uses your existing Adwords account and builds on top on what you have there already, so I will be using your existing ad extensions and negative keywords.
You can also consider running other types of remarketing campaigns which are beyond the scope of this hourlie:
- display remarketing where your banner is shown on Google's display network
- dynamic remarketing, where your products are shown on Google's display network.
See my other offers for display and dynamic remarketing or just contact me.
How does RLSA work?
Users visit your site and Google Analytics keep track of their visit on your site.
When these users next go on Google to make a search, you show them your text ads. You can target broader keywords to capture them when they search on Google, or you could bid much higher for them on your usual keywords.
Why run remarketing campaigns?
Typically high value purchases have a longer purchase cycle, meaning users spend more time researching and making up their mind before they actually make the purchase. So you want to remind the user that you have what they want, especially as they are considering your competitors as well for their purchase.
In other words, remarketing tends to deliver traffic with a much better conversion rate if targeted wisely.
How to set up the remarketing campaign?
First you need to turn it on In Google Analytics and start building your audience lists. Then you launch your remarketing campaign on the Adwords platform using these audience lists. You can have various combinations of these lists. For instance you could target people who have added items to their baskets but not checked out. You could target people who visit specific pages of your sites. Best practice is to avoid vague targeting like everyone who visits your homepage.
What this offer includes:
- an understanding of your business goals
- switching on remarketing in Analytics
- building audience lists
- linking Google Analytics to Adwords if needed
- Full Adwords campaigns and adgroups setup to reflect your business goals
This remarketing campaign uses your existing Adwords account and builds on top on what you have there already, so I will be using your existing ad extensions and negative keywords.
You can also consider running other types of remarketing campaigns which are beyond the scope of this hourlie:
- display remarketing where your banner is shown on Google's display network
- dynamic remarketing, where your products are shown on Google's display network.
See my other offers for display and dynamic remarketing or just contact me.
Get more with Offer Add-ons
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I can deliver all work in 1 working day
+$50
What the Freelancer needs to start the work
What I will need to complete the hourlie:
- Access to your Adwords account, using your Adwords customer number available in the top right corner
- Access to your Analytics account, just add my email address
- Understanding of your business and remarketing goals - fill in my questionnaire
It's best that you contact me before purchasing this hourlie so we can discuss what you want to remarket and what sort of audience list targeting will be appropriate.
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