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What you get with this Hourlie
My preferred approach of setting up a Search campaign:
Single keyword ad groups are one of the most effective way to set up an Adwords campaign. As the name implies, Single Keyword Ad Groups are ad groups with just one keyword in them. Multiple match types of that one keyword are included – modified broad match, phrase match, and exact match. By pairing your keywords into their own unique ad groups, you can make sure that the keywords you’re bidding on, match the search terms you’re paying for. Every Ad group gets 2-3 unique ads.
To put it simply, SKAGs are a way for you to gain more control and achieve higher performance from your AdWords account.
*Easiest Blueprint For Success
*Improved Quality Scores
*Improved Average Positions
*Improved Impression Shares
*Lowered Cost Per Clicks
*Lowered Cost Per Conversion
*Potentially Higher Conversion Rates
*Increased Conversion Volume
*Less Ad Spend Waste
*Increased Levels of Control
This hourlie includes the following:
-1x Campaign – Brand campaign is a BONUS (if required)
-Ad Group structuring
-Negative keyword list
-2-3 Unique Ads per Ad group (keyword)
-Search and Display network as required
-Ad scheduling if required
-A/B testing enabled
-Geo location targeting ( Advanced if required)
-Age targeting (if required)
-Bid strategy for multiple devices ( if required)
-Bid strategy for multiple audiences (if Available)
1. There is no limit on the number of ad groups and keywords.
2. I do not set up campaigns for the following industries - Alcohol, Adult sites, Gambling and games, Healthcare and medicines.
What the Seller needs to start the work
-Adwords Customer ID or send me an invitation.
-Company Web address & Landing pages.
-A Brief description of your company.
-Goals and KPIs.
-Few names of your competitors.
-Preferred Daily/Monthly Budget.
-Preferred Geographical location/s with exclusions if any.
-Ad Schedule – Specific times to run ads if required.
-Campaign name, if you want something specific.
-Preferred keywords or SEO words if any.
-Specific Ad description or something you want to be included in the ads.
-Preferred traffic from specific devices – let‘s say if you want more mobile traffic than desktop or vice versa.