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What you get with this Hourlie
1. Formulating a marketing plan without a marketing strategy
2. Developing a marketing strategy that is NOT based on customer segmentation and understanding target customer segments
3. Developing a marketing strategy solely based on product/service offering without considering customer needs, preference and purchase criteria
This hourlie will deliver 2 hours consultancy that will make sure that your business (1) avoids common marketing mistakes, (2) adopts an methodological approach to develop marketing strategy, (3) and implements an optimal marketing strategy. The following specific subjects/topics are available -
1. Applications and methodologies of customer segmentation
2. How to conduct primary market research?
3. Translating marketing strategy to marketing plan
4. Branding and Positioning
5. Pricing Strategy
6. CONJOINT Analysis
7. Digital Marketing (including Adwords, Facebook advertisement etc.)
8. Defining optimal marketing channels
9. Brainstorming on marketing campaigns (including increasing brand awareness, sales conversion etc.)
10. Reducing Marketing budget
11. Overview of a holistic marketing strategy
12. How to identify a viable niche market?
13. How to conduct market analysis?
14. How to conduct competitive analysis?
15. How to test your product/service concept?
Support can be provided via Skype, Google hangout or Whatsapp.
An 1 hour FREE initial consultation will be provided to gain an understanding of your business/goals and any issues that need to be addressed and identify the areas that need to be covered.
What the Seller needs to start the work
1. Detail of your business (preferably a draft or copy of business plan)
2. A copy or deck of current marketing strategy (if you have any)
2. Specifics on the kind of advice required
3. An 1 hour call to understand business, issues and objectives