I will build your brand through Facebook re-targeting

Remarketing campaigns are used to show ads to people who have visited your website or used your app. These campaigns provide you with extra settings and reports specifically for reaching previous visitors and users.

This will allow you to group our audiences based on the spectrum at the bottom of the map, which indicates proximity to purchase. It breaks out something like this:
• Pre-research (low intent, just browsing): All Visitors (30 Days), All Visitors (3 Days), Home Page Visitors
• Research (so-so intent, informational): Viewed Multiple Blog Posts, Webinar Registration, Content Download, Used Free Tool
• Recommendation (high intent, transactional): Pricing Page Visitors, Free Trial, Demo Completed (No Purchase)

From a budgeting perspective, we’re going to want to push more chips to the right; this doesn’t mean your lower-intent audiences don’t matter, just that they’re further away from converting. Ensure that, when live, you exclude high-value audiences from low-value audiences and vice-versa. This will allow you to serve hyper-relevant offers to your prospects and avoid the fatigue that may accompany seeing your creative 6+ times.

Audience We Will Set For Google AdsRemarketing

First, make a list of your remarketing audiences. For this exercise, let’s say we’re working with the following audiences:
• All Visitors (30 Days)
• All Visitors (3 Days)
• Home Page Visitors
• Viewed Multiple Blog Posts
• Webinar Registration
• Content Download
• Used Free Tool A
• Pricing Page Visitors
• Free Trial
• Demo Completed (No Purchase)

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