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What you get with this Hourlie
Your branding is one of your most impactful tools when done correctly. Customers can instantly know who you are, why they need you and what they can get from you from your name, logo or strapline alone. But getting your brand to that point takes concise planning, preparation and implementation.
This hourlie includes ten (10) hours of time, dedicated to supporting you to penetrate and understand your target market, brand positioning, brand message, brand purpose, brand voice and other crucial areas. Together we will identify and create a clear and concise brand identity, brand message and brand purpose, which support in building your brand identity.
We will aim to focus on these core areas:
1. Brand Name – Suggestions or refining existing choices
2. Brand Competitors and Reflectors
3. Strapline OR some basic creative ideas to provide to designer
4. Brand Mission, Vision & Core value
5. Brand USP
6. Brand personality & voice
7. Brand visual story, Typography, Colour palette, tone
*Note, as this hourlie is for ten (10) hours - if you have any of the above elements in place that are aligned, we can use any remaining time to review other aspects or further develop your customer personas. This hourlie will be tailored to your needs.
Please feel free to contact me to discuss and thanks for reading.
**Note this hourlie does not include logo design. We can help set-up the design of the logo for you if would like to use our design partners in addition to all stationary mock-up designs and typography samples.
What the Seller needs to start the work
- Company name or ideas for your name
- What your brand / company will be, do or supply
- Links to any websites, social media platforms
- Three key competitors
- Three key reflectors, brands/businesses you want to emulate
- Contact details, skype, email, phone