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What you get with this Hourlie
THIS IS A PREMIUM SERVICE AND THE FEE FAIRLY REFLECTS MY TIME AND WRITING SKILL.
Article length 800-1000 words.
This will enhance their profile and demonstrate the expertise of your company. The ideas can be supplied by you or I can suggest some. It's usually best if you come up with the idea and I shape it, perhaps by interviewing your CEO on the phone or Skype then put his/her words into a compelling format.
I am happy to pitch it to an editor too, if that's necessary. If it is an area I am not familiar with it would be good if you could furnish me with an introduction to the editor, and a copy of the magazine or link to their website. If your company is a subscriber to the particular media, or advertises with the media it smooths the path.
Or you may already be in contact with a magazine which has requested a “Thought Leadership” piece from you, and your CEO is too busy, or not confident enough of their writing skills. Generally having editorial content is worth much more than advertising, so a page in a magazine could easily be the equivalent of £2000 worth of advertising. Additionally you can put this on your website, tweet about it, give it to your salesforce to hand out as a reprint, and take it to any conferences/seminars/trade fairs you attend.
If it's a website article I can add keywords, SEO and backlinks.
Trade magazines and websites are always looking for well-written, interesting articles.
“Julian Jackson is a master copywriter. He has been working with us to improve our communications and raise the profile of our members. He is very professional in his approach to many different business sectors and organisations in terms of analysing their needs and crafting top quality content.” Steve Pinto, CEO, Wandsworth Chamber of Commerce
What you will get with this hourlie:
One Article of 800-1000 words – with up to 3 redrafts. No pictures. Visual content should be supplied by you (e.g. a picture of your CEO and perhaps products) or can be researched by me at extra cost.
A longer article will cost a little more.
The rights to this original copyscape-safe content will be licenced to you for use under your own name when final payment is received from PPH escrow.
What the Seller needs to start the work
I will need a written brief about the subject. It is also pretty essential to talk to the CEO about the article preferably to do an interview so I can capture their "tone of voice". I can research it myself but if it is specialised to your business sector then it is better if you provide me with background information or a summary of the idea.