Ecommerce Tracking on Volusion using Google Tag Manager

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Capturing Ecommerce Data On Your Volusion Website using Google Tag Manager

So your Volusion store is all set up and you want to measure the revenue and transactions that your website generates. To get this information, you will need to implement the analytics.js JavaScript snippet on your website so that it can send information to Google Analytics.

Transaction data will give you information about your customers’ transactions including:

Transaction ID
Total revenue
Total shipping cost
Total tax charged

Item data will give you information about the individual products that a customer purchased. This includes:

Transaction ID
Item name
Item code or SKU
Item category
Item price (per individual unit)
Quantity of items purchased

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What the Seller needs to start the work

Requirement E-commerce Setup using Google Tag Manager

1. Full access Google Analytic
2. Full access of Google Tag Manager
3. Full Access of Volusion