I am an online marketing expert since 1999. Specializing in SEO, Google Adwords, Bing, Yahoo, all social media platforms, all display advertising networks, affiliate marketing, web...Read moreI am an online marketing expert since 1999. Specializing in SEO, Google Adwords, Bing, Yahoo, all social media platforms, all display advertising networks, affiliate marketing, web design, user experience and to bring it all together, Google analytics.
I have developed procedures, processes and protocols to manage all aspects of online marketing. The first and most critical process we follow is called the discovery phase of all projects. That is where we investigate your business and all it’s details. Once we know what you need and what you want, nothing will stop us from achieving the results you want.
SEO – Search Engine Optimization Strategy
1. Discovery Phase
2. Competitor Research
3. Keyword Research
4. Keyword Strategy
5. Content Matrix
6. Copy Writing
7. Meta Data Inventory
8. Google Analytics and Webmaster tools Set Up
9. Full Technical Audit
10. Custom Automatic Reporting
SEM - Search Engine Marketing Strategy
1. Discovery Phase
2. Competitor Research
3. Keyword Research
4. Keyword Projections
5. Campaign Creation
6. Ad group Creation
7. Ad copy Creation
8. Ad Extensions Utilization
a. Phone Number Inclusion
b. Google My Business (Google Maps) Set up and link to Adwords.
c. Site Links Creation
d. Call Outs
e. Reviews and Testimonials
f. Messages
g. Product or Service Pricing
9. Google Shopping
10. Display Advertising
11. Video Marketing
12. Remarketing
13. Conversion Code Installation
14. Conversion Optimization
15. Landing Page Optimization
16. Return on Investment ROI Improvement
17. Google Analytics and Webmaster tools Set Up
18. Custom Automatic Reporting
Social Media Marketing
1. Discovery Phase
2. Competitor Research
3. Sentiment Monitoring
4. Projections and Goals
5. Social Network Page Set up
6. Graphics and photos 3 month plan
7. Posts, comments and replies 3 month plan
8. Coupons and special offers
9. (Optional) Video strategy
10. (Optional) Viral Joke strategy
11. (Optional) Free Contest or competition
Display Advertising
1. Discovery Phase
2. Competitor Research
3. Market Research
4. Projections, Goals and Targets
5. Landing Page Analysis
6. Landing Page designs (More than 3)
7. Banner “Set” Designs
a. Pixel Sizes of banners are critical to being allowed to advertise on ALL the sites you want. Most websites will only show a handful of banner sizes. It is best to have all the sizes ready in all the designs that drive clicks and sales.
b. Standard Banner Sizes:
i. 468X90, 728X90, 250X250, 300X300, 160X600, 120X600, 120X60, 125X125
8. Attribution Monitoring
9. Remarketing
10. (Optional) Video Banners
11. (Optional) Animated Banners
12. (Optional) Interactive Banners
a. Web forms
b. Polls
c. Click to play in banner,
d. And More.
13. (Optional) Expandable Banners
14. (Optional) Interstitials
15. And much more.
Content Writing
1. Discovery Phase
2. Competitor Research
3. Subject Research
4. Article Structure and Layout
5. First Draft
6. Review
7. Second Draft
8. Final Review
9. Publish Content
10. Optimize content
11. Back Link Research per page
David Deutsch
Online Marketing Director – Search Titans
Skype: Coolfreeshark
coolfreeshark@yahoo.com
https://www.linkedin.com/in/daviddeutsch