Biography:
With over a decade of experience as a Freelance/Full-time Designer, I've had the honour of collaborating with some of the most prestigious brands in the fashion industry,...Read moreBiography:
With over a decade of experience as a Freelance/Full-time Designer, I've had the honour of collaborating with some of the most prestigious brands in the fashion industry, including House of Holland, Mexx, Gomez-Gracia, Nathan Jenden, Anotah, Eleganza Concept, Little Mistress, Missguided, Liquorish, and many more. Throughout my journey, I've embodied creativity, innovation, and an unyielding commitment to excellence.
Beyond my freelance endeavours, I am the proud owner of Verda London, an Independent British Luxury Brand celebrated in esteemed publications such as Marie Claire Magazine. Our story began with a capsule fashion collection and an online website that I created myself. Later, I secured a partnership to sell at The Cherry Moon Boutique in Chelsea, London, UK. My passion for unique design quickly captured the attention of audiences, leading to coveted opportunities such as free catwalk shows and collaborations—an accolade not readily extended to every designer in the competitive landscape of the fashion industry.
Indeed, opportunities like free photoshoot collaborations with celebrity stylists, appearances in world-renowned magazines like Grazia, Vogue, and Marie Claire, participation in London Fashion Weeks, and invitations for publication in British Media are scarce and reserved for those who truly stand out. In a market flooded with talent, such opportunities are a testament to the distinctiveness of Verda London's creations and the expertise behind them. It's not just about being in the right place at the right time; it's about knowing precisely what you're doing—and I'm here to guide you through that journey without having to spend millions from your investment. By taking less risk with steady steps.. But how is this possible?
I have spent a decade to build my network, specifically in Turkey's Textile industry, starting from the local workshops and entrepreneurs to the corporate suppliers who also work with fast-fashion and high-end brands such as Prada, Zara, COS and many more. And of course, communicating in their native language was another key to it as a fluent speaker of both Turkish and English.
For my own brand, I have been going forward with local ateliers and people with children who are working from home. This way I managed to support small businesses and not have any minimum quantity problems, plus the prices are still very affordable. But to make this work, it is crucial to have technical knowledge in pattern making, noticing the mistakes, sometimes correcting the mistakes yourself due to not having a big supplier team who will be doing the quality control, sourcing the fabrics, accessories, costs of equipment and many more. I have been dealing with every single step by myself and with my assistant after a couple of years later when I started earning from my business. I have gone through the most difficult steps of starting a business from scratch with no financial investment but just a capsule collection, to becoming a prestigious British luxury brand.
WHAT TO OFFER
Consulting as a designer, which could include a full package of trend analysing, creating concepts, moodboards, collections, sampling, styling and photoshoots.
Connecting you with suppliers, manufacturers or local ateliers
One-to-one teaching you the steps of starting a business
One-to-one teaching you the steps of becoming a successful Fashion Designer
How to improve your portfolio
How to create a collection with smarter steps
How to source and analyse based on your customer profile
Feel free to message me to discuss the details, I'm happy to give you free advices too!