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What you get with this Offer
Brand Guidelines (also commonly referred to as “brand standards”, “style guide” or “brand book”) are essentially a set of rules that explain how your brand works.
The guidelines should be flexible enough for designers to be creative, but rigid enough to keep your brand easily recognisable. These can be issued to anyone working on items for your business to ensure their vision matches yours.
Consistency is key, especially if you need your brand to extend across multiple media platforms.
With 1 order you get an articulation of your brand in a Guidelines PDF containing:
✔ An overview of your brand’s history, vision, personality and key values.
✔ Brand message or mission statement – including examples of ‘tone of voice’.
✔ Logo usage – including minimum sizes, spacing, etc.
✔ Colour palette – showing your primary and secondary colour palettes with colour breakdowns for print, screen and web.
✔ Type style – specific fonts that you use and default fonts for web use.
✔ Image style/photography – examples of image styles that work with the brand.
Add ons available:
✔ Two 30 minute calls to work through company values
✔ Two 30 minute calls to work through imagery style
✔ Two 30 minute calls to work through tone of voice
With BKS Consultancy you get:
✔ Experienced Marketers
✔ Advice that works, based on years of experience
✔ Great customer service
✔ 100% money-back guarantee
✔ Prices are inclusive of VAT
We are a small team of marketers with experience across multiple industries, having worked with small, medium and large blue-chip companies. You will be put in touch with the person who we think best suits your requirements.
Co-founder Bushra is a senior marketer with 20+ years experience in marketing. Specialisms are in Strategy, planning and campaign management. She is also a Chartered Marketer.
Julie is a senior marketer with 25+ years experience. She has a background in design and a passion for brand and campaign marketing, as well as being an expert in event and sponsorship management.
** Please note our office hours are Mon - Fri, 9am - 5.30pm. The office is closed Sat-Sun, with messages sent on a weekend responded to on a Monday.**
What the Freelancer needs to start the work
★ Completed Discovery Form which you can find here https://forms.gle/xD4uzz2EUbEXAhaPA
★ Logo and any existing marketing/sales material – digital files and online locations
★ Brand colours used
★ Brand images used and short background to your choices
★ Sight of any current guidelines – brand or tone of voice