Create target audience & buyer personas - 2hr planning session
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What you get with this Offer
Successful content marketing, social media and online advertising requires a clearly defined target audience. These are also known as buyer personas, avatars and customer profiles.
In this two-hour coaching and planning session, I will take you through my customer matrix and process for identifying your High Value + High Joy customers.
The better you plan out your ideal customer the more likely your digital marketing will deliver the desired results. You will get:
* identify your most profitable customers
* identify opportunities to upsell existing customers
* create 3 x detailed buyer personas
* map out tactics for targetting these people through social media, online advertising and content marketing
With clearly defined buyer personas you can focus your content campaigns and your online advertising. When companies ask me why their digital marketing is not generating any results it is often because they have not decided who they want to attract or create a compelling reason
This service is part of my Digital Business Power process and can lead on to your Content Planning and Day-to-Day Social Media activity.
Get more with Offer Add-ons
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I can create a Content Marketing strategy and plan for your business
Additional 2 working days
+$629 -
I can mentor and support your digital marketing & social media manager
Additional 2 working days
+$314 -
I can advise business owners / leaders on their digital business strategy
Additional 2 working days
+$314
What the Freelancer needs to start the work
This work is designed to provide your business with a clear plan and strategy to achieve digital marketing success. We will need clear 2 to 4 hour windows of time to work on this together. You will be required to complete the digital business summary sheet ahead of our work - just a few questions. This will ensure you are at the right stage in your digital marketing journey and that I can give you the best results possible. If working remotely then our session needs to be via video call and screen share. If you have technical reasons why this is not possible we will work it out. You are welcome to involve a marketing or sales person in our session together.