Having studied Fashion since the age of 16 and a graduate of the London College of Fashion in Product Development and Fashion Management, I have over 19 years of senior management within...Read moreHaving studied Fashion since the age of 16 and a graduate of the London College of Fashion in Product Development and Fashion Management, I have over 19 years of senior management within fashion buying, product and brand development.
Areas of expertise include:
- Product Description writing for multiple brands and online retailers
- Styling collections into outfits and showcasing newly built collections to promote the brands
- Writing brand company background, blurb, about me pages and marketing packs including powerpoint presentations
- Preparing line sheets with description, style number, price, size, fibre comp, all components required to sell a brand
- Colour balancing and Range building designs into season driven collections
- Assigning budgets per brand per retailer and buying stock to fit within this
- Planning the launch of a new collection or new brand
- Creating a new brand from scratch building on the suppliers or designers strengths and targeting the right audience
- Coming up with new brand names
I now consult with both brands and retailers to help them grow their business in various ways.
I take a commercial stance when range building collections for brands yet I have expert knowledge in trend identification and I am confident on how to balance these two areas to secure added revenue for your business.
I am experienced across multiple avenues of the womenswear fashion industry and I can help support across:
- Fast Fashion/Broad Appeal/Contemporary market types
- Niche areas such as plus size, denim, maternity and going out
- Trend Forecasting and in season analysis
- Range building and balancing
- Brand creation and concept building
- Buying multiple fashion areas such as Casual Wovens, Denim, Jersey, Smart Wovens, Outerwear, Swimwear, Bags both PU and Leather, Leather apparel
- Blogs for trend, festivals, ways to attract new audiences, new brands, all submitted for you to use for your business
I am happy to hear from aspiring brands, business owners and suppliers who may need my support in any of the areas above, whether you need an hourly, daily or set timeframe of support and service I am quite flexible and can respond to your enquiries within a day.